Case Writing Workshop

Friday, September 24, 2021
Event Time 01:00 p.m. - 04:00 p.m. PT
Location Zoom
Contact Email


Organized by The Lam-Larsen Initiative for Emerging and Developing Economies

Are you new to case-writing or keen to sharpen your case-writing skills? Do you have a case idea that you would like to turn into a teaching case, publishable in peer-reviewed case journals?

If you are a San Francisco State University faculty member, please join us on Friday, September 24, 1 – 4 p.m. for the first case-writing workshop sponsored by The Lam-Larsen Initiative for Emerging and Developing Economies at Lam Family College of Business, SF State. This online case-writing workshop will give you the knowledge and confidence you need to create your own highly effective teaching cases and publish them in peer-reviewed journals.

SF State faculty members may register at the following link: We will send you the zoom link one week before the workshop.

Session Leader

Matthew Fisher is an adjunct professor teaching a variety of courses and subjects at San Francisco State University, Hult International Business School and Saint Mary’s College. Matt teaches mostly in marketing and management disciplines, with classes in strategy, branding, business ethics and sales, but his extensive entrepreneurial experience (in real estate development, in the finance sector, and running a small business for a period of time), has also allowed him to teach in the areas of economics, entrepreneurship, operations and philosophy.

He is frequently recognized for his exemplary teaching, writing and engagement techniques, consistently receiving excellent course evaluations, nominated and selected as a finalist for the 2019 CSU Faculty Innovation and Leadership Award and has won numerous case study competitions. This year, he won the Jacobs and Clevenger & Marketing Management Association Case Writer third place award for his blind peer-reviewed case "Peloton: Going the Distance,” which is published in The IMC Case Book (second edition). Matt has three cases (out of 12) in the book because he won first place in two previous years. His most recent case study focuses on ethics in marketing at Theranos and their agency, Chiat Day, and will be presented at the upcoming Marketing Management Association Fall Educators’ Conference.

Workshop Objectives and Takeaways

  • Consider how case writing can improve teaching effectiveness
  • Write effective case studies and the necessary components for a smooth publication
  • Identify 3-5 ideas that may be developed into full case studies
  • Identify case writing co-authors
  • Identify how case writing bridges the academic and practitioner world


  • Reflect on current events topics or issues that you have integrated into your lectures
  • Brainstorm to identify firms or situations where a firm is doing something particularly well, or poorly, that is covered in your courses.

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