Gerardo Ungson, Ph.D.

International Business
Professor, Y.F. Chang Endowed Chair
SCI 304
(415) 405-3749
Office Hours: 
Spring 2021: Tuesday, 4:00-5:00 PM; Wednesday, 2:00-5:00 PM, Virtual. Please email me beforehand,, or leave a text message on my cell, 650-278-3630. By appointment:

Gerardo R. Ungson is the Y.F. Chang Endowed Chair and Professor of International Business. He is also a Non-Resident Senior Resident Fellow with CEIBS-IEMS (China European International Business School Institute for Emerging Market Studies), headquartered in Shanghai. His most recent research covers strategies in emerging and developing markets, poverty alleviation, ecological labelling, and website characteristics. He has co-authored nine books, including Rough Diamonds: For Successful Traits of Breakout Firms in BRIC (with Seung Ho Park and Nan Zhou) published in 2013 that was awarded the 2013 Best Book on Globalization by the Strategy + Business Journal. His most recent book on emerging markets, co-authored with Seung Ho Park and Andrew Cosgrove, Scaling the Tail: Profitable Growth in Emerging Markets, was published by Palgrave- MacMillan in 2015. The third part of the book-series, ASEAN Champions: Stalwarts of Regional Integration, co-authored with Seung Ho Park and Jamil Paolo Francisco will be published by Cambridge University Press in 2017. Since 2005, he has been working with Dr. Sixto K. Roxas on the transformation of communities and its impact on global poverty and ecological degradation.

  • B.S. in Management Engineering, Ateneo University, Philippines
  • M.B.A in Management, Pennsylvania State University
  • Ph.D. in Business Administration, Pennsylvania State University
Research Interests: 
  • Strategies in Emerging Markets
  • Social Entrepreneurship
  • Poverty Alleviation
  • Economics of Underdevelopment

Main Theoretical Focus:

  • Strategic Management
  • Development Economics
  • Institutional Theory

Area Specialty:

  • BRICs