Sungha Jang, Ph.D.

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The primary goal of Dr. Jang's research is to examine fundamental mechanisms of marketing phenomena and develop quantitative models applicable to general situations. Specifically, he is interested in consumers’ search behavior, choice decisions, and firms’ targeting strategies in various industries.

Role: 
Faculty
Department: 
Position: 
Associate Professor
Office: 
SCI 352
Phone: 
(415) 338-1325
Office Hours: 
Fall 2019: T Th 12:45 PM - 1:45 PM, 3:30 PM - 4:30 PM or by appointment
Advising Duties & Hours: 
None
Terminal Degree: 
Ph.D.
Education: 
Ph.D., Marketing, University of Texas at Dallas, 2011
 
M.S., Marketing, Korea University, Korea, 2001
 
B.S., Statistics, Korea University, Korea, 1998
 
 
 
Research Interests: 

1) Research Topics

  • Consumer search behavior and choice decision
  • Keyword search advertising
  • Financial services marketing
  • Bayesian estimation and text mining analysis methods

 

2) Publications

Kim, Alex Jiyoung, Sungha Jang, Hyun S. Shin (2019, forthcoming), “How Should Retail Advertisers Manage Multiple Keywords in Paid Search Advertising?” Journal of Business Research.

Son, Junghwa, Ji Hye Kang, Sungha Jang (2019), “The Effects of Out-of-Stock, Return, and Cancellation Amounts on Order Amounts of an Online Retailer,” Journal of Retailing and Consumer Services, 51 November, 421-427. 

Song, Chanho, Sungha Jang, Jennifer Wiggins, and Ed Nowlin (2019), “Does Haste Always Make Waste? Service quantity, Service quality, and Incentives in Speed-intensive Service Firms,” Service Business, 13 (2), 289-304.

Zhen, Xueping, Gangshu (George) Cai, Reo Song, and Sungha Jang (2019), “The Effects of Herding and Word of Mouth in a Two-Period Advertising Signaling Model,” European Journal of Operational Research, 275 (1), 361-373.

Kim, Jungkeun, Yuanyuan (Gina) Cui, Sungha Jang, Mark T. Spence, Jongwon Park (2019), “Response to Thoemmes and Lemmer (2019) regarding Mediation Analysis Revisited,” Australasian Marketing Journal, 27 (2), 126-128.

Jang, Sungha, Jinsoo Kim, Reo Song, and Ho Kim (2018), “Advertising Strategy and Its Effectiveness on Consumer Online Search in a Defaming Product-Harm Crisis,” Asia Pacific Journal of Marketing and Logistics, 30 (3), 705-724.

  • Winner of Outstanding Paper in the 2019 Emerald Literati Awards

Kim, Jungkeun, Euejung Hwang, Megan Phillips, Sungha Jang, Jae-Eun Kim, Mark T. Spence, and Jongwon Park (2018), “Mediation Analysis Revisited: Practical Suggestions for Addressing Common Deficiencies,” Australasian Marketing Journal, 26 (1), 59-64.

Jang, Sungha, Tian Liu, Ji Hye Kang, and Huichen Yang (2018), “Understanding Important Hotel Attributes from the Consumer Perspective over Time,” Australasian Marketing Journal, 26 (1), 23-30.

Kang, Ji Hye, Su Yeon Kim, Sungha Jang, and Ae-Ran Koh (2018), “Can College Students’ Global Competence Be Enhanced in the Classroom? The Impact of Cross- and Inter-Cultural Online Projects,” Innovations in Education and Teaching International, 55 (6), 683-693.

Song, Reo, Ho Kim, Gene Lee, and Sungha Jang (2017), “Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis,” Journal of Business Ethics, Published online: 26 October 2017, 1-19.

Jang, Sungha, Ashutosh Prasad, and Brian T. Ratchford (2017), “Consumer Search of Multiple Information Sources and Its Impact on Consumer Price Satisfaction,” Journal of Interactive Marketing, 40 (November), 24–40.

Jang, Sungha, Ji Hye Kang, and Junghwa Son (2017), “Promotion Effectiveness of Coupons and Reward Points by Fashion Product Categories at an Online Retailer,” Journal of Channel and Retailing, 22 (3), 1–17.

Jang, Sungha, Ashutosh Prasad, and Brian T. Ratchford (2016), “Consumer Spending Patterns Across Firms and Categories: Application to the Size and Share of Wallet,” International Journal of Research in Marketing, 33 (1), 123–139.

Song, Reo, Sungha Jang, and Gangshu (George) Cai (2016), “Does Advertising Indicate Product Quality? Evidence From Prelaunch and Postlaunch Advertising in the Movie Industry,” Marketing Letters, 27 (4), 791–804.

Jang, Sungha, Ashutosh Prasad, and Brian T. Ratchford (2012), “How Consumers Use Product Reviews in the Purchase Decision Process,” Marketing Letters, 23 (3), 825–838.

 

3) Book Chapters

  • Kang, Ji Hye, Sowon Hahn, Sungha Jang, and Junghwa Son (2017). “South Korea.” In Jaya Halepete and Shubhapriya Bennur (Eds.), Retailing in Emerging Markets (2nd ed.). New York, NY: Fairchild Books.
  • Jang, Sungha (2017). “How to Become a Business Analytics Expert” (in Korean). In Jaejun Jang, Onkyung Hwang, and Wonkyu Hwang (Eds.), The Fourth Industrial Revolution: What We Should Prepare. Seoul, Korea: Hanbit Biz.

 

Honors and Awards: 
  • Winner of Outstanding Paper in the 2019 Emerald Literati Awards, 2019
  • CBA Summer Grant (1/9th of annual salary), Lam Family College of Business Administration, Kansas State University, 2016
  • CBA Summer Grant ($7,500), Lam Family College of Business Administration, Kansas State University, 2015
  • Developing Scholar Award, Lam Family College of Business Administration, Kansas State University, December 2013
  • Doctoral Student Teaching Excellence Award, Naveen Jindal School of Management, University of Texas at Dallas, 2011
  • Graduate Fellowship, University of Texas at Dallas, 2005–2011
  • AMA Sheth Foundation Doctoral Consortium Fellow, Texas Christian University, 2010
  • Annual University of Houston Doctoral Symposium Presenter, 2009
  • INFORMS Doctoral Consortium Fellow, University of British Columbia, 2008
  • Annual University of Houston Doctoral Symposium Fellow, 2008

 

Professional Associations: 
1) Professional Position                                                        
  • Mirae Credit Information (allied with Experian UK)          November 2000–July 2005
     – Senior Business Consultant (Department of Credit Risk Management)
     – Developed credit risk management systems for financial institutions in South Korea
     – Built long-term relationships with the clients
     – Major clients: Woori Bank, LG Fire & Marine Insurance Co., Ltd., Shinhan Card Co., Ltd., Kookmin Bank
 
2) Consulting Activities                                                        
  • Naver.com (simulation study on the four different types of payment methods of keyword search advertisement, the research team was awarded $25,000, 2019)
  • Naver.com (provided the efficient keyword search advertisement strategy based on empirical analysis, the research team was awarded $25,000, 2019)
  • Naver.com (compared the three keyword search advertisment auction mechanisms for the largest portal website in Korea, the research team was awarded $18,000, 2018)
  • Centralized Supply Chain Services (advising on price forecasting models and customer management, 2016)
  • Purple Wave (developed prediction models, 2016–2017)
  • Boys and Girls Club of Manhattan (provided marketing research consulting in support of teaching, 2015)
  • Greater Manhattan Community Foundation (provided marketing research consulting in support of teaching, 2014)
  • McCANN Worldgroup Korea (proposed an advertising effectiveness analysis, 2014)
  • H&R Block (provided preliminary analysis for profit models, 2013)

SF Travel Part Time Internship, Marketing

Business Name: 
San Francisco Travel Association
Industry: 
Marketing
Type of Position: 
Part-Time Internship
Grade Level: 
Undergraduates
Location: 
San Francisco, California
Days/Hours per Week: 
20
Pay Range: 
One Time Stipend
Benefits: 

N/A

Position Description: 

The San Francisco brand is among the most compelling and intriguing brands in the world. And for more than 100 years, the San Francisco Travel Association has marketed San Francisco and the Bay Area as the premier destination for conventions, meetings, events and leisure travel. We are also a 1,500+ member organization, with deep relationships throughout San Francisco’s visitor industry and beyond, and we are constantly on the lookout for great undergraduate students who can build mutually beneficial relationships via use of innovative communications, programs, events, or any other tools, assets, and channels.

San Francisco Travel supports the hospitality and marketing programs of San Francisco Bay Area Colleges and Universities undergraduate programs in order to help students achieve their goals of graduation, through the resources of our established 501(c)3 Non-Profit, the San Francisco Travel Foundation.

San Francisco Travel seeks qualified Bay Area college and university students for a part-time (20-flexible hours per week), fall-spring internship opportunities. The internships are not paid positions, but student interns will receive a $575 stipend when they have successfully completed their internship. Our interns gain valuable practical experience in their field while forging important connections in the industry.

The Marketing Intern will be responsible for assisting the Marketing and Communications team with increasing awareness and driving conversions. 

Position Responsibilities: 

Content Marketing

  • Create original editorial and video content for San Francisco Travel channels.
  • Research trends and provide new content suggestions. Optimize content for increase goal performance.

Paid Search Marketing

  • Keyword research: research and recommend relevant keywords to add and suppress for increased exposure.
  • Competitor Research: research and analyze keyword queries for which competitors are running paid search ads.
  • Auditing: review landing pages and make recommendations and adjustments to landing pages to increase conversions. Review ad groups with too many keyword or keywords with poor quality score.
  • Testing: research and experiment new advertising tactics.
  • Reporting: prepare and report on data to help provide insights for ad optimization.

Social Media Marketing

  • Source rights to user-generated photos. Upload and tag photos into the image library.
  • Create image galleries and identify gallery placements across the website.
  • Identify trends and insights, performance based on social media analytics.
  • Assist video shoots and story creation. Brainstorm ideas for social content, including SFFAQ Instagram story segments.

Website Analytics (Google Analytics)

  • Review website data identify new trends and opportunities for increasing goal completions.
  • Monitor and fix broken links, misspellings and other SEO-improving tasks.

Other Duties

  • Develop networking skills with SF Travel partners by attending partner functions and participating in site visits.
  • Assist with various on-going projects.
Required Qualifications: 
  • Must be highly organized with an ability to gather data, input and sort data.
  • Ability to think strategically, set short, mid and long-range goals, implement plans, project manage and perform analysis and make recommendations to key staff.
  • Experience writing copy.
  • Working knowledge of electronic/web environment.
  • Must have superior computer skills. Specifically (on PC and/or Mac): CMS, web analytic tools (optional), Word, Excel, Internet and PowerPoint.
Preferred Qualifications: 
  •  International language skills.
How to Apply: 

If you think you are the right undergraduate student for an internship, please provide us with the following:

1. Cover letter (no more than a page, telling us why you’re the right person for this role). This is a very important step in the application process, so please take time to answer thoughtfully and thoroughly.

2. Resume of your relevant experience, major and/or minor program of study, and Bay Area School, along with expected graduation.

PLEASE NOTE: Applicants must be available for a one-time all day required Orientation on Thursday, Oct 3, 2019.

Send to: karenl@sftravel.com (with “SF Travel Internship” in the subject line)

To learn more about us, check out our website – www.sftravel.com

Application Deadline: 
Deadline Fri, 2019-09-13

Real Estate Salesperson

Business Name: 
Weichert Realtors, Rainbow Properties
Industry: 
Real Estate
Type of Position: 
Part-Time Job
Grade Level: 
All University students
Location: 
Newark
Days/Hours per Week: 
M-F 9-5
Pay Range: 
Commission- Based Role
Benefits: 

Earning Potential - In this commission-based role, you will have the flexibility to set your own hours and freedom to work in a way that suits you. If you have an entrepreneurial spirit and the drive to succeed, your earning potential is unlimited.

 

Position Description: 

The Best Training



Our award-winning training program is one of the best in the industry. We understand real-estate sales, and we know how to teach you the skills and techniques you will need.



Accelerate, our program designed specifically for beginners, will get you started earning in no time. Success track, for more experienced agents, will streamline your transition and introduce you to the tools that will increase your success.



We believe that no one ever stops learning. With hundreds of online courses available at any time, and the support of the entire Weichert family, you will be confident in your knowledge and prepared for success.



Our Managers



We have a great management structure here, one that is designed to really help you do well. Your manager will be there to offer guidance and answer questions. You can rely on their expertise to supplement your in-office training and online resources. While they will also be making sales, you won’t be competing with them for business.



A Strong Brand



Weichert is a recognized leader in the industry, and we are proud to maintain very high levels of customer satisfaction. We get many strong leads from our online presence and our well-known, trusted brand. Weichert open houses frequently lead directly to a sale, and we have one of the most visited real-estate broker websites.



Our Services



As a one-stop real-estate shop, we are able to offer more to our customers. From mortgages to relocation services, we can streamline and simplify the home-buying process. This is a great competitive advantage in the industry and will help you make sales as you get started.

Position Responsibilities: 

Professionalism

Required Qualifications: 
  • Negotiation
  • Customer Service
  • Time Management 
  • Sales Management
  • Real Estates Communications
Preferred Qualifications: 

To have large goals in life you want to reach with the help of a career in Real Estate

How to Apply: 

Call directly or apply online at https://jobs.weichert.com/job-details/sales-associate-525-1-sa/

Adam Modzeleski: moe4loans@gmail.com

Phone: 510 468 7102
 
Application Deadline: 
Open until filled

Entry Level Cash Accountant

Business Name: 
Randstad Professionals
Industry: 
Staffing & Executive Search
Type of Position: 
Full-Time Job
Grade Level: 
Graduate
Location: 
San Mateo, CA
Days/Hours per Week: 
40 hours/wk
Pay Range: 
$55k-$60k
Benefits: 

Excellent health benefits (medical, dental, vision), wellness programs, community events, annual tuition reimbursement for career development, paid vacation, sick days, 401k plan, flexible medical spending plans, commuter benefits.

Position Description: 

Leading Service company on the Peninsula is looking to hire a full time permanent entry level Cash Accountant to join the Accounting department. Leading Service company partners with companies like Google, LinkedIn and Nike to deliver best-in-class service. Cash Accountant position was created due to growth. This is an a great entry level opportunity for a candidate looking to get their foot in the door to corporate accounting and eventually learn General Ledger Accounting. Lots of overtime opportunity available.

Position Responsibilities: 

• Administer and operate the Company’s deposit tracking system.
• Gather all daily bank reporting from the Company’s depository accounts.
• Evaluate and assure that all cash deposits are being made according to guidelines set forth in the company finance manual.
• Communicate all deposit exceptions to the appropriate levels of management in a timely manner per policy.
• Exercise a “sense of urgency” with all depository issues.
• Support the operations department by advising the Company’s unit managers on the proper deposit recording.
• Preparation of monthly bank reconciliations.
• Administer the Company’s bank supplies program through use of an online ordering system.
• Analyze the Company’s bank fees on a monthly basis by identifying billing inconsistencies/discrepancies.
• Supports manager as needed for Treasury Duties including preparing wires, ACH vendor payments, daily cash flows update and AD Hoc Projects

Required Qualifications: 

• BS degree in Accounting, Finance, Economics
• 3 months to 1 year of related accounting experience
• Strong communication skills
• You are motivated to learn and grow your accounting career!

Preferred Qualifications: 

• 3 months to 1 year of related accounting experience

How to Apply: 

Email resume in word format to fion.hu@randstadusa.com

Application Deadline: 
ASAP

Volleyball JV Skills Team Coach

Business Name: 
The Hamlin School
Industry: 
Education
Type of Position: 
Part-Time Job
Grade Level: 
Senior
Graduate
Location: 
San Francisco
Days/Hours per Week: 
Practice Days: Monday/Wednesday Practice Times: 3:30-5:00
Pay Range: 
Stipend of $1600 to $1900 depending on experience
Benefits: 

Stipend

Position Description: 

This coach needs to be enthusiastic and possess a solid understanding of the basic skills of volleyball (passing, serving, setting, etc.).

Position Responsibilities: 

This position will be focused on the fundamental skill development of players in Grades 6-8 who are new to the game or are interested in building their skills in a less competitive team environment.

Required Qualifications: 

Fingerprint/Background Check
TB Test
First Aid/CPR Certified (reimbursement available)
Concussion Course (reimbursement available)
PCA Double Goal Coach Certificate (required and highly recommended)

Preferred Qualifications: 

Prior coaching experience is preferred.

How to Apply: 

Please submit cover letter and resume to employment@hamlin.org

Application Deadline: 
ASAP

Server/Kitchen Staff

Business Name: 
Kakiyuki
Industry: 
Food Services
Type of Position: 
Part-Time Job
Grade Level: 
All University students
Location: 
Millbrae
Days/Hours per Week: 
per week 7/40
Pay Range: 
$15/hour
Benefits: 

N/A

Position Responsibilities: 

Server Responsibilities

-Familiarize items on menu
-Greeting and serving customers
-Taking customer orders and delivering food and beverages
-Cleaning tables and dining area
-Attention to cleanliness and safety
-Assist in keeping dining area and work area neat and tidy
-Barista duties which includes making beverages
-Follow all relevant health department regulations
-Issue bills and accept payments (cash and credit card)
-Complete side duty tasks as assigned
-Deal with complaints or problems with a positive attitude

 

Kitchen Staff Responsibilities:

-Making and assembling desserts
-Barista duties which includes making beverages
-Clean kitchen equipment and tools before and after use
-Put away clean dishes, glasses, utensils, and equipment appropriately
-Keeping kitchen areas clean and sanitized
-Track food supplies and place orders, as needed
-Keep food and supply storage areas organized
-Arrange equipment and ingredient deliveries
-Understanding food safety practices
-Help with routine food prep tasks (washing and cutting fruits)
-Sweep and mop floors at the beginning and ending of shifts
-Complete side duty tasks as assigned
-Take out garbage, recycle, and compost

Required Qualifications: 

Server Qualifications:

-Polite and friendly
-Efficient
-Detail oriented and organized
-Good communication skills
-Responsible and trustworthy
-Able to handle money
-Able to work alone and in a team environment
-Able to multitask and work in a fast paced environment
-Maintain required food handlers certifications
-Flexible availability (able to work night shifts, weekends, and holidays)

Kitchen Qualifications:

-Good organizational skills
-Able to work unsupervised in busy environment
-Able to follow instructions and help with various tasks, as needed
-Polite and friendly
-Efficient
-Detail oriented and organized
-Able to multitask and work in a fast paced environment
-Maintain required food handlers certifications
-Flexible availability (able to work night shifts, weekends, and holidays)

How to Apply: 

Send resume to kakiyuki.sf@gmail.com

Application Deadline: 
Open until filled

Piano Teacher

Business Name: 
The Hamlin School
Industry: 
Education
Type of Position: 
Part-Time Job
Grade Level: 
Graduate
Location: 
San Francisco, CA
Days/Hours per Week: 
Tuesdays and Thursdays- 3:15-6:00 pm beginning late August for the 2019-20 school year. Fri- 2:15-5:00 pm for Fall only.
Pay Range: 
$72/hour
Position Description: 

The Music Academy is a vibrant program within our school with over 100 students participating from grades K-8, taking lessons in piano, guitar, flute and violin. We offer two performance opportunities a year for our students. The Music Academy encourages students to love learning music through the study of an instrument, to enjoy their lessons, and to learn and grow during their time with us.

Position Responsibilities: 

The Hamlin School is hiring a piano instructor/s for our after-school Music Academy. Lessons are one-on-one for 30 or 45 minutes, and we manage all of the registration and billing.

Required Qualifications: 
  • Bachelor's Degree in a related field.
  • Prior experience teaching elementary and middle school students.
  • Passion for teaching and ability to connect with students one-on-one.
How to Apply: 

Please email a cover letter and resume to employment@hamlin.org

Application Deadline: 
Open until filled

Sales Associate

Business Name: 
Chocolate Heaven
Industry: 
Retail/Wholesale
Type of Position: 
Part-Time Job
Grade Level: 
All University students
Location: 
Pier 39 in San Francisco
Days/Hours per Week: 
18+
Pay Range: 
Starts at $15.59
Benefits: 

• Flexible with school and/or second job schedules

• Growth with experience

• Great reference with a great performance

• Health Benefits and Paid Time Off to qualifying employees

Position Description: 

Sales Associate and Cashier

Position Responsibilities: 

• Assist customers with purchases and provide excellent customer service

• Always maintain appropriate stock levels 

• Maintain store appearance

• Cashier

• Assist with improvement of store

Required Qualifications: 

• Some experience a plus but not necessary.

• Friendly and outgoing

• Desire to learn and advance

• Dependable

Preferred Qualifications: 
  • A love of working with people and customer service.
How to Apply: 

Apply by email at jobs@chocolateheaven.com

In person at Chocolate Heaven located on Pier 39.

For questions please call 415-421-1789

Application Deadline: 
ASAP