Marketing Department

Our Marketing program was ranked 12th among public universities for salary outcomes in the Wall Street Journal's (WSJ)  2023 “Best College for Your Dream Career in Marketing” ranking list.

Marketing is a dynamic and fast-growing field with a wide variety of careers. Located in the global business hub of San Francisco, the Department of Marketing in the Lam Family College of Business strives to be a leading academic force in training future marketers in the digital age. With a focus on innovation, diversity, and community engagement, our program is committed to providing a state-of-the-art curriculum that equips students with future-proof skills and capabilities.

We have a strong team of faculty members devoted to teaching excellence and engaged pedagogy that emphasizes experiential learning, critical thinking, and ethical decision-making.

Our vibrant student organizations facilitate professional networking and create a sense of community. Graduates of our programs enjoy successful careers in diverse domains, such as social media, advertising, marketing, consulting, retailing, personal selling, and more.

The innovative curriculum and the exciting job opportunities in the San Francisco Bay Area make marketing one of the most popular concentrations at San Francisco State University.

Degree Programs and Certificates

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Undergraduate Program

Marketing Dept. Graduate Program Students

Graduate Program

Faculty Spotlights

Foo Nin Ho headshot

Foo-Nin Ho

Foo-Nin Ho has been a professor of marketing at San Francisco State University since 1993. He received his Ph.D. from the University of Mississippi and his teaching interests include marketing research and consumer behavior. Currently, Professor Ho teaches both graduate and undergraduate marketing research, consumer behavior, and principles of marketing. His research areas include ethics, healthcare marketing, ethnic marketing, international business, luxury marketing, and consumer behavior. He is also the recipient of the 2023-2025 Lam Larsen Distinguished Research Professorship Award.

Gulnur Tumbat

Gulnur Tumbat

Gülnur Tumbat, Professor of Marketing and Director of Lam-Larsen Community Engagement Initiative, is an internationally renowned marketing ethnographer focusing on risk marketing and consumption. Tumbat’s main research interests lie at the intersections of risk discourses, consumer culture, and technology. She published in top outlets such as Journal of Marketing, Journal of Consumer Research, Marketing Theory, Consumption, Markets and Culture, Journal of Consumer Behavior, and also in Advances in Consumer Research, European Advances in Consumer Research, and Handbook of Research on Digital Media and Advertising. She has also climbed the Seven Summits, the highest mountain on each geographic continent (and is the first and only Turkish woman to do so) and thus, as an elite endurance athlete and a business behavioral scientist, she provides a unique perspective on risk taking, pushing boundaries, planning and proactive thinking, teamwork, managing fear, leadership, and project management.

Alumni Spotlight

John Gumas

John Gumas

John Gumas is the founder and CEO of Gumas, an advertising and branding agency based here in San Francisco. Having graduated from SF State with a Bachelor of Science in Business, with concentrations in Marketing and Advertising, in 1984, John went on to run his company for 39 years and counting. By equipping brands with marketing strategies to challenge industry giants, John has changed the way people think about marketing. He currently serves on many boards, including the San Francisco Giants Community Fund, the San Francisco Chamber of Commerce and the Elios Society. If you’re interested in learning more about John, his company, and what advice he has for students, click “Learn More” to watch his on-campus interview.