Advice for aspiring marketers from alum John Gumas, CEO of Gumas ad agency

During a recorded interview, alum John Gumas, founder and CEO of Gumas, a San Francisco-based advertising and branding agency, shared advise for students interested in breaking into the marketing and advertising industry.

Having graduated from San Francisco State University with a Bachelor of Science in Business Administration, with concentrations in Marketing and Advertising, in 1984, Gumas went on to run his own company for 39 years and counting. Gumas stated that his agency equips brands with marketing strategies to challenge industry giants, and he believes their work has changed the way people think about marketing. Gumas currently serves on many boards, including the San Francisco Giants Community Fund, the San Francisco Chamber of Commerce and the Elios Society.