Graduate Certificate in Marketing in the Digital Economy

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The graduate certificate is available to currently enrolled domestic and international graduate students at SF State who desire to specialize in marketing, and to members of the community with a 4-year bachelor’s degree and a GPA of 3.0 or higher and a knowledge of principles of marketing as supported by coursework taken within the past seven years.

Required Courses

Students who complete the following three-course sequence can earn this certificate, which provides evidence of specialization on the academic transcript.

  • MKTG 820: Digital Marketing
  • MKTG 885: Marketing of High-Technology Products and Services
  • MKTG 886: Marketing Analytics

How to Apply

We welcome applications from current matriculated SF State graduate students and non-matriculated post-baccalaureate domestic students interested in the study of marketing in the digital economy.

Current MBA, MSA or MSBA students are not required to apply for admissions into a graduate business certificate program. The requirements can be met while seeking the graduate business degree.

All others must formally apply to the Graduate Certificate in Marketing in the Digital Economy through Cal State Apply (external link). Applicants are required to upload unofficial transcripts, a statement of interest, and current CV/résumé. Important: to apply for certificates, please go to your EXTENDED PROFILE and under DEGREE GOAL select CERTIFICATE, then choose Graduate Certificate in Marketing in the Digital Economy and SAVE.

Applications are accepted on a rolling basis with deadlines in May and October.

More Information

If you have questions about the program, please contact one of the following faculty: