MKTG 567 Marketing Internship

New Internship Policies & Procedures

Spring 2018

Please note that course policies have changed significantly this semester in order to insure that all internship placements are in compliance with SF State (Senate Policy S17-278) and California State University (CSU) (EO 1064) risk management policies.

These changes are being implemented in order to insure that each and every student internship location meets mandatory standards of safety, and that both internship supervisors and students behave in a manner that facilitates student-learning outcomes.


Marketing Department Requirements

In order to earn credit for your internship you must meet the following departmental criteria:

  1. You must be a declared Marketing major who has completed and passed MKTG 431 or an equivalent Principles of Marketing course at an accredited four-year university. Concurrent enrollment is not allowed.
  2. You must find an internship that meets all of the following criteria. You may start by contacting the company for which you’d like to intern, or if you don’t have a particular company in mind, search the internship listings on the College of Business website, LinkedIn, or employ good old-fashioned word of mouth.
  3. Your job responsibilities must be in the field of marketing. Day-to-day work must involve marketing tasks that contribute to your knowledge about products and services, pricing, advertising and promotion, distribution, supply chain management, retail sales, marketing research and/or planning. All work must be done during the semester you are enrolled in this course.
  4. Your internship organization must be located in the Bay Area.
  5. Your supervisor must be willing to mentor you, complete the necessary procedures and paperwork (e.g. see SF State and CSU Requirements section), and provide an evaluation of your performance at the end of the semester.
  6. You must work a minimum of 100 hours and no more than 120 hours during the semester (Jan. 22 – May 15, 2018), unless working additional hours is mutually acceptable (e.g. paid internships). The internship may be paid or unpaid, and all work for the course must occur during the semester you are enrolled in this course. Community Engagement Student Sign-in Sheets (pdf) must be completed by the student, signed by the supervisor for all hours worked, and submitted by the supervisor, with the Report of Completion (word doc), at the end of the semester.
  7. You may not work for a family member, friend or classmate.
  8. Beginning in spring 2018 your internship must be pre-approved by two entities. Professor O’Donnell will approve internships based on compliance with the above departmental internship requirements, and additionally, all internship locations must now be approved, based on their compliance with risk management policies, by the University’s Institute for Civic and Community Engagement (ICCE) office as described in the next section.

SF State and CSU Requirements (new)

In addition to the departmental criteria listed in the previous section, all internships must be approved by the University’s ICCE in order to comply with new SF State and CSU internship requirements, based on completion of the procedures outlined below:

  1. Students begin the process by completing Section III: Student Data of the Community Engagement Learning Plan (pdf), signing at the bottom of page two. This form must be presented to your prospective internship supervisor, along with a copy of the course syllabus (word doc), and the Report of Completion (word doc) when you interview for your position.
  2. If you are offered the position, your supervisor will need to complete Section II: Learning Site Data, and sign at the bottom of the section, before emailing/scanning the document to Professor O’Donnell ( no later than 5:00 p.m. on December 4, 2017. Please note: The subject line of this email and file name should be as follows: IC_Student’s First Initial_Last Name.  For Example:  IC_J_Smith
  3. Once your internship supervisor has submitted the Community Engagement Learning Plan to Professor O’Donnell, she will sign at the bottom of page one, and provide a copy of this document to SF State’s ICCE so that they will have sufficient time to verify compliance with SF State and CSU policies regarding student safety at off-campus locations, prior to the start of the spring semester on January 22, 2018. In order to facilitate this process, ICCE will contact your supervisor and provide instructions on how he/she can register the internship organization in ICCE’s ULink 49 database. 
  4. Once the internship organization is registered on ULink 49 and approved by ICCE, Professor O’Donnell will vet the internship for the appropriateness of the job duties and responsibilities. Assuming that your internship organization is approved by ICCE and by Professor O’Donnell, you will be given an add permit at the start of the spring semester.
  5. Important: In order to insure that ICCE has sufficient time to evaluate internship sites, all materials must be submitted to Professor O’Donnell on or before the December 4 deadline to be considered as potential internship sites for the spring 2018 semester.

Continuing Internships

If you are currently enrolled (Fall 2017 semester) in MKTG 567 and you are interested in continuing your internship with the same organization, you are still required to follow the procedures outlined above, so that they can insure that the required risk management procedures are being followed going forward. Please feel free to have your supervisor submit the completed Community Engagement Learning Plan (pdf) as soon as possible, in order to insure a timely approval of your internship site, and to lock down a spot in the class for spring.

Mandatory Orientation

All students interested in registering for the course are required to attend the mandatory Internship Orientation meeting on Monday January 22, 2018, from 4 to 6 p.m. in Thornton Hall, room 325. If you are unable to attend this orientation meeting, you must meet with Professor O’Donnell during her office hours the first week of school (M/W 11-5) in SCI 368 in order to review the internship procedures, the syllabus, and to obtain an add permit for the class.