Undergraduate Program

The program provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, retailing, sales management, internet marketing, and marketing research.

Career opportunities can be found within:

• sales and sales management
• marketing research
• product/brand management
• retail management
• advertising
• merchandising
• public relations
• government sales
• non-profit agencies

All concentration courses must be taken on a letter grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.

For a complete description of the program: see Bulletin: Bachelor of Science in Business Administration: Concentration in Marketing.

View or download a pdf flyer of the Bachelor of Science in Business Administration: Concentration in Marketing.

The minor program is designed to provide undergraduates with a focused exposure to a particular area of business practice rather than the broad exposure of the General Business Minor. As such, they can provide professional and technical skills needed for entry into specialized business employment for non-business majors or serve as an alternative to a double major for business majors wishing expertise in a second field.

See Bulletin: Minor in Marketing for more information.

A degree roadmap is a semester-by-semester guide to the course requirements necessary to complete a bachelor’s degree in a designated major. A roadmap is designed to help students select classes that satisfy General Education (GE) requirements, major requirements, other all-university requirements and to graduate in four years. The roadmap cannot replace consultation with an advisor in your major or an advisor in the Undergraduate Advising Center. You should always use your degree roadmap in conjunction with the Bulletin and your DARS report, ASE (if applicable), and transcript to select classes for an upcoming semester.

Bulletin: Marketing Roadmap