Sungha Jang, Ph.D.

Sungha Jang, Ph.D.

Associate Professor
Phone: (415) 338-1325
Location: CA 261
Office Hours:
Mon: 11:00 am - 12:30 pm CA 261 in person ; 3:30pm-5pm at DTC 1230
Wed: 11:00 pm - 12:30 pm by appointment using the following Zoom link, pw: 123123


The primary goal of Professor Jang's research is to examine the fundamental mechanisms of marketing phenomena and develop quantitative models applicable to general situations. Specifically, he is interested in consumers’ search behavior, choice decisions, and firms’ targeting strategies in various industries. His methodology includes Bayesian estimation to quantify complicated decision processes and text mining to understand market situations from unstructured data. His recent research topic is keyword search advertisement.


Ph.D., Marketing, University of Texas at Dallas, 2011

M.S., Marketing, Korea University, Korea, 2001

B.S., Statistics, Korea University, Korea, 1998