Role:
Staff
Faculty
Department:
Marketing
Graduate Programs
Position:
Faculty Director, Graduate Programs
Office:
DTC
Phone:
(415) 817-4366
Office Hours:
Fall 2020: TW 4 PM- 6 PM
Advising Duties & Hours:
Email me during office hours for a Zoom link
Faculty Site URL:
Email:
Biography:
Sanjit Sengupta joined the Lam Family College of Business in 1996. Former chair of the Marketing Department, Sanjit now oversees implementation of current graduate programs and development of curricular innovations. Before coming to San Francisco State, Sanjit taught at the University of Maryland, College Park. His research and teaching interests include marketing strategy, product innovation, and high-technology products and services. In the early 80s, Sanjit worked in marketing in the nascent personal computer industry in India. He received his doctor of philosophy in business administration (marketing) from UC Berkeley.
Publications:
Education:
- Ph.D. (1990), University of California, Berkeley
Research Interests:
- New product development and technological innovation
- Strategic alliances
- Sales management
- International marketing
Honors and Awards:
- Cited in Car and Driver magazine, October 18, 2020
- Interviewed by nbcbayarea, November 15, 2019
- Interviewed by abc7news, November 30, 2018
- Interviewed by nbcbayarea, September 29, 2018
- Interviewed by CBS SFBayArea, May 12, 2017
- Interviewed by abc7news, April 5, 2017
- Cited in CNN Tech blog article, 2011