Sanjit Sengupta, Ph.D.

Role: 
Faculty
Department: 
Marketing
Position: 
Professor
Office: 
DTC 624/ DTC 605B
Phone: 
(415) 817-4366
Office Hours: 
No Summer Office Hours
Advising Duties & Hours: 
None
Faculty Site URL: 

https://faculty.sfsu.edu/~sengupta/

Email: 
sengupta@sfsu.edu
Biography: 

Sanjit Sengupta joined the College of Business in 1996. Former chair of the Marketing Department, Sanjit now oversees implementation of current graduate programs and development of curricular innovations. Before coming to San Francisco State, Sanjit taught at the University of Maryland, College Park. His research and teaching interests include marketing strategy, product innovation, and high-technology products and services. In the early 80s, Sanjit worked in marketing in the nascent personal computer industry in India. He received his doctor of philosophy in business administration (marketing) from UC Berkeley.

Education: 
  • Ph.D. (1990), University of California, Berkeley
Research Interests: 
  • New product development and technological innovation
  • Strategic alliances
  • Sales management
  • International marketing
Honors and Awards: