Sanjit Sengupta, Ph.D.

Faculty Site URL: https://faculty.sfsu.edu/~sengupta/

Sanjit Sengupta joined the Lam Family College of Business in 1996. He is a former chair of the Marketing Department and also former Faculty Director, Graduate Business Programs. Before coming to San Francisco State, Sanjit taught at the University of Maryland, College Park. His teaching interests include marketing strategy, business-to-business marketing, and marketing of high-technology products and services. In the early 80s, Sanjit worked in marketing in the nascent personal computer industry in India. He received his doctor of philosophy in business administration (marketing) from UC Berkeley.

Education: 

• Ph.D. (1990), University of California, Berkeley

Research Interests: 

• New product development and technological innovation
• Strategic alliances
• Sales management
• International marketing

Honors and Awards: 

• Interviewed by abc7news, December 15, 2020
• Interviewed by abc7news, November 27, 2020
• Cited in Car and Driver magazine, October 18, 2020
• Interviewed by nbcbayarea, November 15, 2019
• Interviewed by abc7news, November 30, 2018
• Interviewed by nbcbayarea, September 29, 2018
• Interviewed by CBS SFBayArea, May 12, 2017
• Interviewed by abc7news, April 5, 2017
• Cited in CNN Tech blog article, 2011