Minu Kumar

Minu Kumar, Ph.D.

Professor of Marketing and Founder-Director of RIE Research Initiative
Spring 2024 Office Hours: Tuesdays and Thursdays, 5:00 PM to 6:30 in-person (office location: CA 133A) and Zoom (Join Zoom Meeting https://sfsu.zoom.us/j/3646473227?pwd=U2syV05DTkhtNEh4ZFd2UDVkaDFHZz09. Meeting ID: 364 647 3227, Passcode: 595591)
Phone: (415) 405-2852
Email: mkumar@sfsu.edu
Location: CA 133A


Faculty Site URL: https://faculty.sfsu.edu/~mkumar/

Minu Kumar is a Professor of Marketing at San Francisco State University (SFSU) and is the Founder-Director of the Responsible Innovation and Entrepreneurship (RI&E) Research InitiativesHe also serves as the Associate Editor of the Journal of Product Innovation Management. He earned a Bachelor of Science in Pharmacy from the Government College of Pharmacy (Bangalore University, 1996), a Masters in Business Administration (Concentration in Pharmaceutical Marketing, 2002) and a Ph.D. in Marketing (minor: pharmaceutical marketing, 2008) from the University of Mississippi. His primary scholarly interest lies in the area of Innovation, New Product Design & Development, and Entrepreneurship.

Professor Kumar has published in journals such as the Journal of the Academy of Marketing Science, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Product Innovation Management among others. He has won several awards such as the Best Overall Conference Paper award at the Summer AMA conference (2011) and the University President’s Award for Research. His work has directly helped the university raise several millions of dollars for I&E programs https://www.sfchronicle.com/bayarea/article/SFSU-says-25M-crypto-gift-i… ). He has also worked for or consulted with firms such as Barilla, SAP, Ranbaxy Pharmaceuticals (Now Daiichi Sankyo), Novo Nordisk Pharmaceuticals, Schering Plough Pharmaceuticals (Now Merck), Medtronic, Glaxo Smithkline, among others on product design & development, sales, and marketing projects.

Google Scholar Profile




Sorescu, Alina, Marcel Bogers, and Minu Kumar (2023). Business model innovation – a promising avenue for sustained growth and competitive advantage. Journal of Product Innovation Management. Forthcoming.


Nickel, K., Orth, U. R., & Kumar, M. (2020). Designing for the genders: The role of visual harmony. International Journal of Research in Marketing, 37(4), 697-713. https://doi.org/10.1016/j.ijresmar.2020.02.006. From Kristina Nickel's Dissertation.


Ho-Dac, N.N., Kumar, M. & Slotegraaf, R.J (2020). Using product development information to spur the adoption of continuous improvement products. Journal of the Academy of Marketing Science. 48(November), 1156–1173. https://doi.org/10.1007/s11747-020-00730-6


Luchs Michael and Minu Kumar  (2017) "Yes, but this one looks better/works better: When might consumers choose superior sustainability despite a trade-off with other valued product attributes?" Journal of Business Ethics. 140(3), 567-584. DOI: 10.1007/s10551-015-2695-0


Kumar Minu and Charles H. Noble (2016) "Beyond form and function: why do consumers value product design?" Journal of Business Research, 69(2), 613-620. DOI: 10.1016/j.jbusres.2015.05.017

  • This project was funded by Marketing Science Institute through their competitive grants
  • An earlier version of this paper won the prestigious Overall Best Paper Award at the 2010 Summer AMA conference.


Kumar Minu, Janell Townsend and Douglas W. Vorhies (2015) “Enhancing relationships with brands using product design" Journal of Product Innovation Management. 32(5), 716-730. DOI: 10.1111/jpim.12245

  • Press coverage in: Miami Herald, Phys.org, CTV news, Redorbit.com, Hindustan Times, and Express.be


Kumar, Minu and Nitika Garg, (2010) "Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?" Journal of Consumer Psychology, Volume 20 (Issue 4), 485-494.


Noble Charles H. and Minu Kumar (2010) "Exploring the appeal of product design: A grounded, value-based model of key design elements and relationships," Journal of Product Innovation Management. 27:640–657.