Business Ethics Week April 13-26

Business Ethics Week: Advertising & Privacy in the World That's Gone Digital

Thursday, April 21, 2022
Event Time 05:00 p.m. - 06:15 p.m. PT
Location ZOOM
Contact Email


Hosts: Professor Gulnur Tumbat

In April of 2021, Apple rolled out its iOS update, version 14.5, and with it, a new privacy protocol called App Tracking Transparency (ATT). Less than a year later, the change contributed to Facebook losing a quarter of its value overnight, a single biggest drop in market capitalization in history. This session will discuss what ATT is and what similar frameworks recently announced by Google mean for future online advertising. We will look into legislation such as GDPR and the concept of privacy - a value at the core of the ATT-like frameworks, and the legislation that preceded it.

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Aleksandar Sasha Mircov

Aleksandar Sasha Mircov (MSBA, '05)

Vice President of Operations at AdColony, the Digital Turbine company.

Sasha is a digital advertising veteran with a focus on mobile advertising. He specializes in complex advertising technology operations, often geared towards user acquisition for top tech brands like Amazon, Google, Starbucks, etc. He was instrumental in preparing AdColony for the iOS 14.5 update.

The Lam Family College of Business welcomes persons with disabilities and will provide reasonable accommodations upon request. If you would like reasonable accommodations for this event, please contact the Center for Ethical & Sustainable Business at as soon as possible so your request may be reviewed.

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