Welcome to the Micro-Entrepreneurship Bootcamp! To make sure you get the most out of your bootcamp experience, please reference this online program for the most up to date information about the camp.
Please bring the following to camp:
- A laptop and something to take notes on,
- A drinking vessel (for water and/or coffee)
Note - we have free, day-use lockers available if you would like to lock up your personal items.
There's no dress code - just dress comfortably and come ready to meet other like-minded entrepreneurs!
Friday November 17, 2023
Location: Humanities 125 - The HUB
| Time | Session | Details |
| 8:00 a.m. - 8:30 a.m. | Welcome Breakfast & Networking | Continental breakfast, coffee, teas |
| 8:30 a.m. - 10:00 a.m. | Define the Business Idea with Design Thinking | A fundamental element of any business is clearly defining what you are selling, and what people are buying. This session is designed to help you articulate your idea. |
| 10:00 a.m. - 10:30 a.m. | Break & Networking | |
| 10:30 a.m. - 12:00 p.m. | Market Segmentation & Customer Values | Knowing what you're selling goes hand-in-hand with who you are selling to. This session will help you determine who you are selling to, how to reach them, and how to position your product to them. |
| 12:00 p.m. - 1:00 p.m. | Lunch (Vista Room - Burk Hall 401) | Hot, self-serve lunch provided in the SFSU Vista Room on the 4th floor of Burk Hall. |
| 1:00 p.m. - 2:30 p.m. | Build your Webfront Workshop Part 1 | With an idea of what you're selling, and who you're selling to, it's time to discuss how you get your business out there, online. |
| 2:30 p.m. - 2:45 p.m. | Break | |
| 2:45 p.m. - 4:15 p.m. | Build your Webfront Workshop Part 2 | With an idea of what you're selling, and who you're selling to, it's time to discuss how you get your business out there, online. |
| 4:15 p.m - 5:00 p.m. | Wrap-up, Networking |
Saturday November 18, 2023
| Time | Session | Details |
|---|---|---|
| 8:00 a.m. - 8:30 a.m. | Welcome Breakfast & Networking | Continental breakfast, coffee, teas |
| 8:30 a.m. - 10:00 a.m. |
Start-up Law |
Learn about what it takes to start an organization, what to consider, and the legal issues at play when deciding to start an organization. |
| 10:00 a.m. - 10:30 a.m. | Break & Networking | |
| 10:30 a.m. - 12:00 p.m. |
Small Business Law |
Once you have a business up and running, what are the legal issues you will need to consider on an on-going basis? How should you prepare for them? |
| 12:00 p.m. - 1:00 p.m. | Lunch (Vista Room - Burk Hall 401) | Hot, self-serve lunch provided in the SFSU Vista Room on the 4th floor of Burk Hall. |
| 1:00 p.m. - 2:30 p.m. |
Budgeting & Building the Financial Model |
Start to build out a forecast to get an idea of your sources and uses of funds. How much start-up capital would you need, and how much in sales can you expect from your venture? We will Note: You may want to bring a lap top for this session. Workshop materials will be provided electronically. |
| 2:30 p.m. - 2:45 p.m. | Break | |
| 2:45 p.m. - 4:15 p.m. |
SEO & Social Media |
How do you get your web-presence out there? How will your customers find you? In this session, you'll learn about how search engine optimization and social media marketing work - so you can take the next steps to market your business. |
| 4:15 p.m - 5:00 p.m. | Wrap-up, networking |
Day 1 - November 17, 2023
- Define the Business Idea with Design Thinking (Scott Drapeau) - Slide Deck
- Market Segmentation & Customer Values (Sybil Yang) - Slide Deck
- Build your Webfront Workshop Part 1 (Nav Designs) - Slide Deck, Worksheet
- Build your Webfront Workshop Part 2 (Nav Designs) - Check the worksheet and slide deck for link and access to additional resource links discussed in the workshop.
Day 2 - November 18, 2023
- Start-up Law (Mark Ciotola) - Handout
- Small Business Law (Mark Ciotola) - Handout
- Budgeting & Building the Financial Model (Sybil Yang) - Excel File
- Search Engine Optimization(SEO) & Social Media (Anna Pavesi) - Slide Deck, Worksheet
Next Step Resources:
- Apply for a free mailbox in the HUB (HUM125) for your SFSU start-up
- If your startup is ready to take the next step, apply for the IncuGator
- If you need help with business, legal or technical consulting, visit us during open consulting hours!
- Are your ready to pitch your business idea? Think about pitching at the SFSU Innovation Pitch Competition!
- Feel like you need to learn more about entrepreneurship? There's a minor program for that: Entrepreneurship Minor.
Reimbursement Forms:
If you signed up for a SquareSpace account and registered a domain name within three months of attending the micro-entrepreneurship workshop, we will reimburse you for the cost of your first year of domain name registration and webhosting. Email: incugator@sfsu.edu.
- Define & Articulate the Business Idea with Design Thinking - Scott Drapeau, MFA
- Market Segmentation & Customer Values - Sybil Yang, PhD
- Build your Webfront Workshop (1) - Jo Magliocco, Managing Partner, Nav Creative
- Build your Webfront Workshop (2) - Jo Magliocco, Managing Partner, Nav Creative
- Start-up Law - Mark Ciotola, JD, MBA
- Small Business Law - Mark Ciotola, JD, MBA
- Budgeting & Building the Financial Model - Sybil Yang, PhD
- SEO & Social Media - Anna Pavesi, PhD