The San Francisco State University IncuGator (SFSU Gator + Incubator) is a startup incubator designed to develop and accelerate the innovative ideas and entrepreneurial visions of SF State students of all majors and levels. IncuGator accepts approximately seven new concepts each academic year. Applications are accepted on a rolling basis until full.
Concept founders and their team will spend their time in the IncuGator:
- building a prototype and/or minimally viable product (MVP)
- testing and finding validation of proof of concept
- identifying, speaking and working with potential customers or development partners
- exploring business and revenue models
- developing a pitch, and a pitch deck
Based on the concept progress and completion of development milestones, concepts will have access to seed funding to further their product development, market research and manufacturing goals.
About the Program
IncuGator was initially founded in 2018 as the Innovation & Entrepreneurship Fellows Program. The program later became a part of a larger Innovation and Entrepreneurship (I&E) initiative at the Lam Family College of Business, designed to help SF State students build the skills, network and confidence to become entrepreneurs.
Today, IncuGator serves as the concept incubator for SF State students of all majors and degree programs. Founders and concepts from IncuGator have gone on to win pitch competitions, join other incubation programs, and find their next concept iteration after graduation.
IncuGator selection is overseen by a panel of student and alumni portfolio managers. Incubatees are guided by a diverse pool of faculty, successful industry professionals, well-connected alumni and passionate members of the extended SF State community.
Program Perks
Networking
In-person and virtual social events to connect with like minded students, mentors, and professionals.
Prototyping & Development Resources
Research and development support funding up (amount will vary by concept) for the purposes of prototyping, market research, product testing, industrial or graphic design outsourcing, etc.
Individual Coaching & Mentorship Consultations
One-on-one coaching and mentorship will be provided on each concept. Faculty, industry professionals, and start-up experts will all have a hand in critiquing and guiding incubated concepts. IncuGator concepts can also get access to in-house legal consultation and a referral to legal partner Startup Legal Garage.
Outcomes
Upon completion of the program, incubated concepts will have:
- developed a minimally viable product (MVP) prototype
- applied design thinking principles to actualize and iterate product or service ideas
- developed a financial and/or operating model that articulates the startup’s growth path
- created a stakeholder-ready pitch deck with feedback from faculty and industry mentors
Along the way, IncuGator participants become a member of an intimate network of fellow innovators, entrepreneurs and business professionals—spanning the SFSU community and beyond!
Support System
Through resource access, mentorship, coaching and networking, the incubator provides the support system that enable students to bring their concepts into reality:
Resource Access
Resources are available to participants through a centralized hub of foundational business functions such as legal advising; entity formation; accounting/taxation; web hosting, development and design; UI/UX design; budgeting and financial modeling
Mentorship
We utilize our extensive base of passionate and engaged alumni, to connect our entrepreneurs and innovators with seasoned professionals that are willing to provide longer-term development, counsel and advising to students looking to pursue entrepreneurship as a career path, or those wishing to develop an innovation-mindset.
Coaching
We tap into SF State’s alumni base, community partners, faculty, administration and staff to provide objective-oriented guidance to help our incubates make objective progress towards their concept goals. Coaching relationships are shorter-term and objectively goal-oriented.
Networking
Social happy hours, intimate AMAs with entrepreneurs, start-up experts, and successful SF State alumni entrepreneurs. Incubatees will also have the opportunity to meet with Bay Area angel investors and seed-stage venture capitalists.
How to Apply
Currently enrolled SFSU students are encouraged to apply when they are ready to pitch their idea to the IncuGator, and commit to dedicating time effort to developing their concept. Acceptance into the IncuGator is on a rolling basis. Applicants will receive a preliminary evaluation and feedback. If invited to proceed further, applicants will be called on for a formal interview. To apply, fill out the application form.
Acceptance Criteria
We are often asked what we look for when selecting students and concepts to incubate. Our acceptance criteria might not be what you think. Though we are geographically located right next to Silicon Valley, we consider all concepts based on their potential to impact businesses, communities, and/or society in a positive manner. Generically, we look for ideas or concepts that aim to do right by their community and by others. Concepts can be:
- product or service innovations
- for-profit or not-for-profit models
- civic, industrial, or social in scope
- technological or analog in nature
However, there are also a few concept characteristics that particularly pique our interest:
- The concept targets a problem that currently is not adequately addressed through the status quo.
- The concept targets a problem that addresses a significant business, social, or equity issue.
- Given the concept founder(s) and the IncuGator’s resources, a path to build out a prototype or demonstrable version of the concept, is reasonably feasible.
- The concept has the support of a faculty member who is also willing to mentor the concept and concept founder.
Tips for Students Applying to the Program
As with any experience or education, you get what you put in. But the stakes are even higher with the IncuGator, because the value of each encounter with a mentor, coach, and networking session is magnified by the full participation and engagement of the cohort. We choose to incubate students and teams that demonstrate a strong desire, ability, and commitment to developing and growing their entrepreneurial vision. We also look for founders that will give back to the program through active engagement, comradery with others in the cohort (such as by asking questions, sharing experiences, providing feedback and being generous of spirit). IncuGator’s commitment to you means that we put our time, reputation and resources into you, and we expect the same level of commitment from all individuals in in the program.
We also look for students with concepts that will take full, active advantage of the tools, resources, mentorship and connections that we provide. This means you proactively ask for help, expand your network, experiment, iterate and overall, just take action. We mentor and coach, but we are not your co-founder. We will not tell you what to do, make cold calls or conduct research on your behalf. We will make introductions, provide networking opportunities, coaches, mentors, and lots of feedback, guidance and advice. The most successful IncuGators are hungry and driven about their concepts, and have carried themselves with humility to ask for and accept advice, help and guidance.
There are also a few standard eligibility requirements:
- Full-time or part-time status as an SF State undergraduate or graduate student from any college, program or concentration. Must maintain student status through the end of the academic year which you were accepted.
- Minimum SFSU GPA of 2.0 (You cannot be on academic probation).
Our Portfolio
We incubate concepts from all industries and at all stages of development. Once accepted, student founders are invited to take advantage for IncuGator resources through matriculation. Incubated concepts are listed by industry group. The acceptance year for each concept is listed in their description.
- StomaMate (21/22) - Direct to consumer, customized stoma filter service.
- Adrenalyn (20/21) - Performance athletic apparel for enhancing the experience for track and field athletes.
- Baked! (21/22) - Gluten-free, vegan baking mixes.
- Green Collar (22/23) - Zero waste, sustainable work apparel.
- LuBean (22/23) - Lupini bean isolate prepared foods.
- Lupini Milk Co. (20/21) - High protein plant-based milk made from lupini beans.
- Helping Vision (21/22) - Portable currency reader for the blind.
- PotionSlingers (22/23) - Deckbuilding game. Digital and physical versions.
- Broxi (24/25) - No-code AI Agent builder for companies and consumers.
- eduMusic (19/20) - Better education through music.
- GfitU (21/22) - Consumer workout matching and accountability application.
- GuidenAI (23/24) - An integrated travel application for solo travelers.
- Influpeach (20/21) - Social media data optimization tool for micro-influencers.
- Koob (22/23) - AI/ML-enabled e-reader dictionary.
- LevelUp Prep (20/21) - ML-enabled standardized test preparation application.
- NobleNeighbor (19/20) - Social media platform for local tool and resource exchange.
- Politifi (20/21) - Political matching service to enable constituent awareness, activism, and engagement. Local politics is broken. People wanting to advocate for their communities within the government can be left with zero resources, even when their message is good. With this app, however, you can help change that by finding the candidates you deserve, and listening for when they need people to mobilize for them.
- SimbaPolice (19/20) - Communications platform for law enforcement.
- Vivently (19/20) - Wedding planning application.
Frequently Asked Questions
Have Questions about Applying to IncuGator?
Take a look at some of the Frequently Asked Questions students have about applying to the IncuGator program:
There is no application deadline. We accept and evaluate applications on a rolling basis as received. We aim to incubate up to seven (7) new concepts each year, but will still consider applications even if/when we meet our in-coming cohort goals.
The IncuGator is not a class. It is a year-long program where you learn about and practice elements of innovation and entrepreneurship. There are no tests or grades. Though there will be lectures and deliverables, the focus is on mentorship, hands-on coaching, and network-building. However, if you would like, participation in the program can be taken for course credit under an Independent Study designation through the Lam Family College of Business. If you do participate in the program as a for-credit independent study, it is your responsibility to coordinate deliverables and learning outcomes with your desired instructor of record.
There is no monetary cost to participate in the IncuGator. As a matter of fact, your concept may actually receive funding to help develop your idea. While the program is not technically included with your tuition, its existence is made possible by a generous grant from MUFG Union Bank, N.A., and support from the Lam Family College of Business.
You do not have to be a student in the Lam Family College of Business to apply for or participate in the program. Though we are housed in the Lam Family College of Business, the IncuGator is a cross-disciplinary incubator, and we actively encourage participation from students from all colleges and departments at SF State.
You will need to apply with a concept. Concepts are accepted into the IncuGator with their founder and founding team. If you do not have a concept yet, but are interested in pursing entrepreneurship, we encourage you explore the LFCoB Entrepreneurship Minor program where the coursework will help you explore possible business ideas.
We want to incubate all sorts of business ideas. We welcome both for-profit and not-for-profit product and service concepts across all industries and target market segments. The concept does not have to be technology (hardware or software) based, nor does it have to be ‘the next billion-dollar unicorn.’ We look for concepts that have a high probability of succeding, and affecting meaningful change big and small.
The IncuGator is not an investment fund nor does it take a portion of equity on incubated concepts. The program is a part of the Lam Family College of Business at San Francisco State, a not-for-profit, public education institution. Our objectives are to provide opportunities for individuals to develop intellectually, personally, and professionally. Our actions are designed to promote equity, and inspire courage to lead, create and innovate.
Yes, you can apply as many times as you like, as an individual, or as a part of a pre-formed concept team. An individual's eligibility is only determined by their status as a current SFSU student with a minimum 2.0 GPA.
Being an entrepreneur requires time and dedication. The IncuGator is an incubation program, it is not your co-founder. At the end of the day, the hard work of creating and developing your business lies with you and your founding team. Successful startups require time and commitment, which require careful balance with your responsibilities as a student. Please only apply when you are ready to dedicate time to your startup. Until then, there are program elements that require only sporatic commitment:
- The annual Innovation Pitch Competition — entry is open to all SF State students, and attendance is open to the public
- Workshops - event designed to develop the audience’s knowledge, skills and network in the entrepreneurial space
- LFCoB courses and Minor in entrepreneurship
- Guest speaker events — We host guest speaker sessions that are open for attendance across the general SF State community. If you are interested in joining the SFSU entrepreneurial community, please sign up for discord.
Make sure that you have met the individual eligibility requirements, i.e., status as a current SF State student with a minimum 2.0 GPA. If you met those requirements, we also will take into consideration whether you were a Fall graduate, or whether you were able to complete the entire academic year of the program.
We also take into consideration the portfolio of concepts that we will be incubating for the year. We try to balance the cohort with a variety of concepts, e.g., services/products, tech/analog, (not)for-profit, civic/industrial. Sometimes we receive too many similar ideas, and we make the tough choices when creating a diverse cohort.
Please reach out to us on the I&E discord channel, and either post your question to the #Ingucator channel or DM @profyang
Portfolio Managers
IncuGator portfolio concepts are selected by a collaborative team of student and alumni portfolio managers.
Rich Leung, SFSU MBA
IncuGator, Alumni Portfolio Manager
Rich Leung is the Vice President of Customer Growth at Fortinet, where he has led a global team since 2017, focusing on driving licensing subscription growth and managing enterprise agreements. His leadership has been instrumental in fortifying Fortinet’s customer-centric strategies in a rapidly evolving market.
With over 25 years of experience in senior management and executive roles, Rich has honed his expertise across a variety of high-profile companies, including Compaq Computers, Hewlett Packard, Symantec, and Veritas. Throughout his career, he has successfully led cross-functional teams spanning Product, Marketing, Sales, IT, Supply Chain, Operations, and Finance. His deep focus on data-driven analytics and actionable insights has consistently optimized business decisions and operational excellence.
Rich is passionate about driving innovation, inspiring teamwork by fostering a growth-oriented and entrepreneurial mindset. He is a member of the Founders Guild VC Group, where he invests in early-stage ventures. He also serves on the Advisory Board of Grateful Giving, a tech start-up dedicated to helping local non-profits with charitable donations.
Rich holds an MBA from San Francisco State University and a BA in Psychology from UC Davis.
Jorge Aguilar, SFSU Finance & International Business
IncuGator, Portfolio Analyst
Jorge is a co-founder of Fog City Rocketry and Fog City Research, a not-for-profit dedicated to providing STEM education access to under-resourced high school students. Jorge is a finance and international business major in the Lam Family College of Business.