Yiwen Chen, Assistant Professor of Marketing

Yiwen Chen, Ph.D

( She/Her/Hers )
Assistant Professor
Spring 2024: Tu and Th 10:00 am-11:00 am (in person); 1:30 pm-2:00 pm (zoom)
Email: yiwenchen@sfsu.edu
Location: BUS 304


Yiwen Chen is an Assistant Professor in the Marketing Department. She received her Ph.D. in Marketing from the University of Missouri. Before coming to the U.S., she has studied in the United Kingdom and China.

Her research interest is in digital and platform marketing with a specific focus on social media influencers. She has published several papers in various academic journals and presented at several American Marketing Association conferences. In her spare time, she enjoys cooking, hiking, and playing video games.