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Veronika Papyrina, Ph.D.

Associate Professor
Fall 2026 Office Hours: ­In Person (BUS 308) or via Zoom Wednesday, 3:15–4:00 PM and Thursday, 12:15–1:30 PM Zoom link: https://sfsu.zoom.us/j/7241652229?pwd=mtfKWDOtcNXTrt0wbAKYsX4jpLsxA3.1
Phone: (415) 338-6291
Email: papyrina@sfsu.edu
Location: BUS 308
Role
Faculty
Department
Marketing

 

Veronika Papyrina earned her Ph.D. from the University of Western Ontario. Her research interests focus on marketing communications, crisis management and image restoration strategies. She is on the Editorial Revision Board of the Journal of Promotion Management. Her work has appeared in the Journal of Consumer Behavior, Journal of Marketing Communications, Journal of Promotion Management, and the Journal of International Marketing.

Education: 

  • Ph.D. in Business Administration with an area of specialization in Marketing, R. Ivey School of Business at the University of Western Ontario