MKTG 567 Marketing Internship

Smiling group of students in front of a computerNew Internship Policies & Procedures

Summer 2018

Please read the following information carefully, because internship procedures have been modified for the summer term.


Marketing Department Requirements

In order to earn credit for your internship you must meet the following departmental criteria.

  1. You must be a declared Marketing major who has completed and passed MKTG 431 or an equivalent Principles of Marketing course at an accredited four-year university. Concurrent enrollment is not allowed.
  2. You must find an internship that meets all of the following criteria. You may start by contacting the company for which you’d like to intern, or if you don’t have a particular company in mind, searching the internship listings on the College of Business website, LinkedIn, or employing good old-fashioned word of mouth. Another great place to look for internships is on the University’s SF State ULink database. Just register and you will be able to access current community partners who may be looking for marketing help.
  3. Your job responsibilities must be in the field of marketing. Day-to-day work must involve marketing tasks that contribute to your knowledge about products and services, pricing, advertising and promotion, distribution, supply chain management, retail sales, marketing research and/or planning. All work must be done during the semester you are enrolled in this course (June 18–August 10).
  4. Your internship organization may be located within or outside of the Bay Area.
  5. Your supervisor must be willing to mentor you, complete the necessary procedures and paperwork (e.g. see below), and provide an evaluation of your performance at the end of the term.
  6. You must work a minimum of 100 hours and no more than 120 hours during the Summer R2 term (June 18–August 10), unless working additional hours is mutually acceptable, e.g., paid internships. The internship may be paid or unpaid, and all work for the course must occur during the semester you are enrolled in this course. Community Engagement Student Sign-In Sheets (pdf) must be completed by the student, signed by the supervisor for all hours worked, and submitted by the supervisor, with the Report of Completion (word doc), at the end of the semester.
  7. You may not work for a family member, friend or classmate.
  8. To participate in the summer internship program, the following paperwork must be submitted to Professor O’Donnell no later than noon on Monday, June 4, 2018, for review and approval.

a. MKTG 567 Learning Plan (pdf) – this three-page document provides necessary information regarding the nature and location of your internship/supervisor. It must be completed and signed by both you and your internship supervisor. Your supervisor must submit it electronically to Professor O’Donnell ( by the above deadline for review and approval.

b. Release of Liability (pdf) – this three-page document releases the University from liability, should anything happen to you while participating in your internship. It must be completed and signed by you, and you must submit a hard copy to Professor O’Donnell (SCI 368) by the above deadline for review. Professor O’Donnell will provide this document to the University’s Enterprise Risk Management department for their records.

SFSU/CSU Requirements

In addition to the departmental criteria listed above, all internships must be approved by the University’s Enterprise Risk Management Department in order to comply with new SFSU and CSU internship requirements, based on completion of the procedures outlined below.

  1. Students begin the process by completing Section III: Student Data of the MKTG 567 Learning Plan form (pdf), signing on pages two and three. This form must be presented to your perspective internship supervisor, along with a copy of the Course Syllabus (word doc), and the Report of Completion (word doc), when you interview for your position.
  2. If you are offered the position, your supervisor will need to complete Section II: Learning Site Data, and sign at the bottom of the section, before emailing/scanning the document to Professor O’Donnell ( no later than noon on Monday June 4, 2018. Please note: The subject line of this email and file name should be as follows: IC_Student’s First Initial_Last Name. For Example: IC_J_Smith
  3. Once your internship supervisor has submitted the MKTG 567 Learning Plan (pdf) to Professor O’Donnell, she will sign at the bottom of page one, and provide a copy of this document to SFSU’s Institute for Civic & Community Engagement (ICCE) and Enterprise Risk Management offices for their records. In order to facilitate this process, Eunice Kim from ICCE will contact your supervisor and provide instructions on next steps in the risk management process.
  4. Meanwhile, Professor O’Donnell will vet the internship for the appropriateness of the job duties and responsibilities. If your internship organization is not approved by ICCE or by Professor O’Donnell for any reason, you will be advised to find an new internship site, or to drop the class.
  5. All materials must be submitted to Professor O’Donnell on or before the June 4, 2018, deadline to be considered as potential internship sites for the Summer 2018 term.

Continuing Internships

If you are currently enrolled in MKTG 567 (for Spring 2018) and you are interested in continuing your internship with the same organization, you are still required to submit a new MKTG 567 Learning Plan (pdf), and a Release of Liability (pdf) form for your summer internship.

Mandatory Orientation

All students who register for the course are required to attend the mandatory Internship Orientation meeting on Monday, June 18, 2018, from 4 to 6 p.m., in room BUS 215. If you are unable to attend this orientation meeting, you must meet with Professor O’Donnell during her office hours the first week of R2 (M/W, 1–2 p.m.) in SCI 368 in order to review the internship procedures and syllabus.