Wednesday, December 02, 2020
Faculty Director of Graduate Business Programs, Professor of Marketing Sanjit Sengupta, discussed the impacts of COVID-19 on Black Friday shopping.
"Consumer demand has been suppressed so far, starting with today which is Black Friday, and the start of holiday shopping season. There is some kind of pent-up demand, people want to give gifts to family and friends to uplift their spirits in a very challenging year."