MBA Alumna and Lecturer Faculty Gizem Lanphar Interviewed About Fintech Mortgage Lending

According to Lanphar, the industry is gradually shifting toward automating as many pieces of the process as possible. "Mortgage lenders have high standards to live up to. Consumers expect more from the brands they associate with, and subsequently spend money to engage with," she says. "Using finance and lending technologies to create customized, smooth customer journeys is the key to success, even for the very mature lending industry." Lanphar says technology is the key to reducing frustration and improving existing processes, ultimately providing a consistent and superior customer service experience, which will benefit all stakeholders in the home buying process.