Saturday, October 31, 2015
A new study by Marketing Professors Kathy O'Donnell and Judi Strebel and Queensland University of Technology Business School Professor Gary Mortimer has identified a unique "sports shopper" profile, whose motivations and behaviors relate directly to that of a sports athlete. Brisbane Times, 11/01/2015
Related Stories
- SF State professors Kathleen O'Donnell, associate dean of the School of Business, and Judi Strebel, chair of the marketing department, recently published research that defines what it means to be a "sport shopper." Huffington Post, 12/14/2015