Professor and Chair of Economics Anoshua Chaudhuri discussed how digital ordering options could help small businesses survive COVID-19.
“Some customers may be willing to drive to pick up goods in a matter of hours, while some are fine waiting for 10 days. So how do you capture both those customers?” Chaudhuri said. “You need to offer different options — online checkout, curbside, delivery and more to cater to customer needs. That might be challenging for some small businesses, but it’s crucial for survival.”