Professor Ronald Purser interviewed by The Sydney Morning Herald about the commodification of mindfulness

Professor of Management Ronald Purser has written a book about the “McMindfulness” phenomenon, which describes the commodification of mindfulness.

Purser says there is “widespread confusion” about what mindfulness is and believes it has been used as a quick fix for the anxieties of capitalism.

“It signals a false diagnosis by claiming that stress is all inside our own heads and simply a problem with our lifestyle. Then we are sold back a trendy remedy,” he says. “Anyone can hang out a shingle and claim to be a mindfulness teacher.”