Professor of Management Ronald Purser shared a critique of corporate mindfulness, focusing on the commodification of the practice.
“Popular self-help books sell because they fit into our desires for pleasure and the constant and never-ending pursuit of happiness," Purser reflects. "The problem is that such experiences that we chase after elude us, so we need to find the next fix, the next fad that comes along and promises us the golden elixir and Holy Grail. These are all part of the hugely profitable 'wellness industry' - which, it seems, has no limit."
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