Marketing is the business function tasked with attracting, retaining and growing customers. To do this effectively, marketers need to research customer needs, target the right customers, and then offer them value with the right combination of product, price, place and promotion.
Marketing is widely applicable to organizations and individuals: everyone has clients, and serving them well results in positive outcomes. There are many sub-functions of marketing which need to be staffed with people who have marketing knowledge and skills: advertising, branding, channel management, customer relationship management, data analytics, marketing research, pricing, public relations, and sales, to name a few. Marketing tasks typically involve a blend of creativity and analysis. Both large and small organizations, for profit and non-profit organizations, need marketers to manage these sub-functions.
Average annual salary for entry-level marketing positions in San Francisco is about $53,000 (salary.com). Graduates of our MBA program who specialize in marketing work for organizations such as Apple, Clif Bar, Clorox, Hewlett Packard, Kaiser Permanente, Samsung, and many small start-ups and non-profit organizations.
Our graduate course offerings begin with the prerequisite requirement (BUS 787 Marketing Management). MBA students may take MKTG 860 Strategic Marketing to fulfill the Marketing / Globalization advanced requirement. In addition, the following elective courses are available to MBA students.
- MKTG 820 Digital Marketing
- MKTG 862 Advertising
- MKTG 875 Brand Management
- MKTG 861 Consumer Behavior
- MKTG 885 Marketing of High-Technology Products and Services
- MKTG 886 Marketing Analytics
Graduate Certificate in Marketing in the Digital Economy
MBA/MSA/MSBA students who complete the three-course sequence of MKTG 820 Digital Marketing, MKTG 885 Marketing of High-Technology Products and Services, and MKTG 886 Marketing Analytics can get this certificate, which provides evidence of specialization on the academic transcript. MBA/MSA/MSBA students do not need to apply for entry into the certificate, they just need to complete the required courses.
This certificate is also available to individuals who have a 4-year Bachelor's degree with a 3.0 GPA and knowledge of Principles of Marketing as supported by coursework taken within the past 7 years. Interested persons need to complete and submit an online application.
To learn more about this certificate program or individual courses, contact one of the faculty advisors below or email the Graduate Business Programs office.
To receive the certificate, students would take the required courses and upon completion, fill out the certificate application form and email it to Christopher Kingston, Director of Student Advising (email@example.com).
- Subodh Bhat
- Sanjit Sengupta
- Ian Sinapuelas
- Gulnur Tumbat