Andrew Walls

Andrew Walls, Ph.D.

Associate Professor
Phone: (415) 338-1217
Location: BUS 342
Office Hours:
Mon: 8:00 am - 9:00 am In person
Tue: 8:00 am - 9:00 am In person
Wed: 11:00 am - 12:00 pm In person
Hospitality and Tourism Management


Andrew Walls, Ph.D., earned his doctoral degree from University of Central Florida's Rosen College of Hospitality Management in 2009. His research interests have focused on consumer behavior, consumer experiences, marketing and lodging with an emphasis in hospitality/tourism marketing/management. He has published numerous articles in leading journals such as International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, and Journal Hospitality Marketing and Management. He also serves on the editorial board for the International Journal of Contemporary Hospitality Management and the Journal of Destination Marketing and Management. He was recipient of the 2009 Emerald/EFMD Outstanding Doctoral Research Awards - Highly Commended Award winner in the Hospitality Management category.

Beyond his research interests, Andrew has taught a variety of courses, including Hospitality and Tourism Sales and Marketing, Hotel Operations Management, Hotel Convention Services Management, Introduction to Hospitality Industry, and Hospitality Communications. He has also taught Principles of Marketing and Principles Selling. In the 2007-2008 academic year, he was the recipient of the 2007-08 Award for Excellence in Graduate Student Teaching for Rosen College of Hospitality Management.

Andrew's industry experience spans over 18+ years in the hospitality/hotel field. This work has allowed him to gain successful business experience and gain keen insights that are referenced as a researcher and instructor.


  • Ph.D. (2009), Rosen College of Hospitality Management, University of Central Florida

Research Interests: 

  • Consumer Behavior
  • Consumer Experiences
  • Marketing and lodging with an emphasis in Hospitality/Tourism Marketing/Management