Marketing

Bruce Robertson, Ph.D.

Role: 
Faculty
Department: 
Marketing
Position: 
Associate Professor
Office: 
SCI 373
Phone: 
(415) 338-6288
Office Hours: 
Spring 2020: T Th 11 AM - 1 PM
Advising Duties & Hours: 
Advisor: Undergrad
Biography: 

Bruce Robertson joined us in fall 2001 as an assistant professor. He received his Ph.D. from the University of Cincinnati where he taught Internet marketing and marketing strategy. His research interests include the effects of incorporating new information into existing knowledge structures and how the process affects our perceptions.

In addition, Professor Robertson has worked with the financial services industry at the national level developing research priorities and using social network analysis to help understand sales manager performance.

Professor Robertson brings with him a wide range of professional experience including experience as a commodities broker and a national sales manager.

Education: 
  • B.B.A. (1984), University of Toledo
  • M.B.A. (1996), University of Toledo
  • Ph.D. (2001), University of Cincinnati
Honors and Awards: 
  • Academy of Marketing Science "Outstanding Marketing Teacher Award" 2011.

Veronika Papyrina, Ph.D.

Role: 
Faculty
Department: 
Marketing
Position: 
Associate Professor
Office: 
SCI 343
Phone: 
(415) 338-6291
Advising Duties & Hours: 
Advisor: Undergrad
Biography: 

Veronika Papyrina earned her Ph.D. from the University of Western Ontario. Her research interests focus on marketing communications, crisis management and image restoration strategies. She is on the Editorial Revision Board of the Journal of Promotion Management. Her work has appeared in the Journal of Consumer Behavior, Journal of Marketing Communications, Journal of Promotion Management, and the Journal of International Marketing.

Education: 
  • Ph.D. in Business Administration with an area of specialization in Marketing, R. Ivey School of Business at the University of Western Ontario

Minu Kumar, Ph.D.

Role: 
Faculty
Department: 
Marketing
Position: 
Professor
Office: 
SCI 327
Phone: 
(415) 405-2852
Advising Duties & Hours: 
Advisor: Undergrad
Biography: 

Minu Kumar is a Professor of Marketing at San Francisco State University (SFSU) and serves as the Vice President of Academics for the Product Development Management Association (PDMA). PDMA publishes the Journal of Product Innovation Management. He received a Bachelor of Science in Pharmacy from the Government College of Pharmacy (Bangalore University, 1996), a Masters in Business Administration (Concentration in Pharmaceutical Marketing, 2002) and a Ph.D in Marketing (minor: pharmaceutical marketing, 2008) from the University of Mississippi. His primary scholarly interest lies in the area of Innovation, New Product Design & Development (NPD), and Entrepreneurship. Some notable topics of interest include but are not limited to, product design, aesthetics, knowledge management, acquisition and in-licensing innovation, DTCA (Direct to Consumer Advertising) and drug safety, among others and research methodology using multivariate statistical techniques such as structural equation modeling and multilevel modeling. One healthcare related research interest that has piqued his interest in recent times is in the risk assessment of currently marketed prescription only lifestyle drugs.

Professor Kumar has published in journals such as the Journal of Product Innovation Management, Journal of Consumer Psychology, International Journal of Research in Marketing among others. He serves on the Editorial Review Board of Journal of Product Innovation Management. He is also an ad hoc reviewer for journals such as the Journal of Marketing, Journal of Retailing, European Journal of Marketing, Journal of Business Ethics among others. He has won several awards such as the Best Overall Conference Paper award at the Summer AMA conference (2011) and the University President’s Award for Research. He has also worked for or consulted with firms such as Barilla, SAP, Ranbaxy Pharmaceuticals (Now Daiichi Sankyo), Novo Nordisk Pharmaceuticals, Schering Plough Pharmaceuticals (Now Merck), Medtronic, Glaxo Smithkline, among others on sales and marketing projects.

Publications:

Journal Publications and Book Chapters

  • Haberstroh Kristina, Ulrich Orth, and Minu Kumar (2019) “Designing for the genders: The role of visual harmony,” Conditionally accepted at the International Journal for Research in Marketing.
  • Luchs Michael and Minu Kumar (2017) "Yes, but this one looks better/works better: When might consumers choose superior sustainability despite a trade-off with other valued product attributes?" Journal of Business Ethics. 140(3), 567-584. DOI: 10.1007/s10551-015-2695-0
  • Kumar Minu and Charles H. Noble (2016) "Beyond form and function: why do consumers value product design?" Journal of Business Research, 69(2), 613-620. DOI: 10.1016/j.jbusres.2015.05.017
    • This project was funded by Marketing Science Institute through their competitive grants
    • An earlier version of this paper won the prestigious Overall Best Paper award and Best Paper in the Track award at the 2010 Summer AMA conference.
  • Kumar Minu (2015) “Aesthetic principles of product form and cognitive appraisals: Predicting emotional responses to beauty” in The Psychology of Design: Creating Consumer Desire, Rajeev Batra and Colleen Seifert eds. London; Taylor and Francis.
  • Kumar Minu, Janell Townsend and Douglas W. Vorhies (2015) “Enhancing relationships with brands using product design" Journal of Product Innovation Management. 32(5), 716-730. DOI: 10.1111/jpim.12245
    • Press coverage in: Miami Herald, Phys.org, CTV news, Redorbit.com, Hindustan Times, and Express.be
  • Kumar, Minu and Nitika Garg, (2010) "Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?" Journal of Consumer Psychology, Volume 20 (Issue 4), 485-494. This article was listed as one of the most cited articles for the journal for 2010.
  • Noble Charles H. and Minu Kumar (2010) "Exploring the appeal of product design: A grounded, value-based model of key design elements and relationships," Journal of Product Innovation Management. 27:640–657.
  • Noble, Charles H. and Minu Kumar (2008) “Using product design to create deeper consumer connections,” Business Horizons, 51 (September), 441-450. This article is reprinted by Harvard Business School Publishing.

Selected Grants:

  • 2019 Innovation and Entrepreneurship Grant ($25 million Grant): Coauthored with University Business Development team a proposal that was used to raise $25 million for the Innovation and Entrepreneurship program at San Francisco State University
  • 2018 Grant from Barilla for the Sugar Network project ($66,000): Program director role
  • Sugar Network (https://sugar-network.org/) is a global innovation network of academic institutions collaborating with companies to solve challenging, real-world problems using the Design-Thinking methodology. This network was born out of Stanford university’s ME310 program (http://expe.stanford.edu/index.php/Main/SUGAR). Each academic year, dozens of participating companies provide product development challenges to students from different universities from different countries who then collaborate to develop design solutions to meet the challenge. This year, a multidisciplinary group of faculty from SF State will work with a group of four SF State students to help them collaborate with a team of students from University of Bologna on a product development challenge provided by the company Barilla (https://www.barilla.com/en-us).
  • 2018 IRA Grant ($13,500): This grant helped set up a new set of 3D printers and help hire a CAD coach to help coach my classes
  • Fall 2017: ORSP DRC Grant ($8,000)
  • Spring 2017: College of Business Research Discipline-Based Research Grant ($2000)
  • Fall 2015: ORSP DRC Grant ($7500)
  • Fall 2015: PDMA grant for develop Social Media for JPIM ($7500)
  • Fall 2011: ORSP grant ($7500)
  • 2007: MSI research grant for the dissertation project ($6000)
  • 2007: Summer research Grant (University of Mississippi) ($4000)
Education: 
  • B.S. in Pharmacy (1996), Government College of Pharmacy, Bangalore, India
  • M.B.A. in Pharmaceutical Marketing Management (2002), University of Mississippi
  • Ph.D. in Marketing (2008), University of Mississippi
Research Interests: 
  • Product Design and Development
  • Pharmaceutical Marketing
  • Organizational Information Processing
  • Innovation Research
Honors and Awards: 
  • Conference Co Chair (With Barry Bayus) for the 2013 PDMA Annual Research Forum
  • SFSU President's Award for Research (Fall 2012)
  • AMA Summer Conference 2011 Track Co-Chair (New Product Development and Entreprenuership Track)
  • Overall Best Conference Paper (AMA summer educators conference 2010)
  • Best paper in the track AMA summer educators conference 2010
  • 2006 AMA Sheth Doctoral Consortium Nominee (University of Mississippi)
  • 2006 MSI competitive research grant awardee
  • 2005 University of Mississippi Summer research Grant awardee
  • 2005 SMA Doctoral Consortium Nominee (University of Mississippi)
Professional Associations: 
  • Product Development Management Association
  • American Marketing Association
  • Academy of Marketing Science
  • Society of Marketing Advances
  • Karnataka State Pharmacy Council
  • Design Management Institute
  • Industrial Design Society of America
  • Pharmaceutical Market Research Group

Foo-Nin Ho, Ph.D.

Role: 
Faculty
Department: 
Marketing
Position: 
Professor, Department Chair
Office: 
SCI 313
Phone: 
(415) 338-6287
Advising Duties & Hours: 
Department Chair
Email: 
Biography: 

Foo-Nin Ho has been a professor of marketing at San Francisco State University since 1993. He received his Ph.D. from the University of Mississippi and his teaching interests include marketing research and consumer behavior. Currently, Professor Ho teaches both graduate and undergraduate marketing research and consumer behavior.

His research areas include ethics, health care marketing, ethnic marketing, international business and consumer behavior. His research has been published in the Journal of the Academy of Marketing Science, Omega, Journal of Healthcare Marketing, Journal of Business Ethics, Journal of Marketing Theory and Practice, Journal of Consumer Marketing, Journal of Promotion Management, Journal of Travel and Tourism Marketing, and others.

Education: 
  • Ph.D., University of Mississippi

Deanna Wang, Ph.D.

Role: 
Faculty
Department: 
Marketing
Position: 
Professor
Office: 
SCI 305
Phone: 
(415) 338-2397
Office Hours: 
Spring 2020: M W 1 PM - 2 PM or by appointment
Advising Duties & Hours: 
Advisor: Undergrad
Biography: 

Professor Wang enjoys teaching marketing research and international marketing. Her current research interests include pharmaceutical marketing, retail management, corporate social responsibility and application of Bayesian models to marketing problems. Before joining academia, she was a research manager for Procter and Gamble, Asia.

Education: 
  • Ph.D. (2003), Purdue University

Gulnur Tumbat, Ph.D.

Role: 
Faculty
Department: 
Marketing
Position: 
Professor
Office: 
SCI 371
Phone: 
(415) 338-1321
Office Hours: 
Spring 2020: T TH 8:30 AM - 9:30 AM; 12 :15 PM - 1:15 PM
Advising Duties & Hours: 
Advisor: Undergrad/Grad
Biography: 

Gulnur Tumbat received her M.B.A. degree from Bilkent University, Ankara, Turkey. After working as a business analyst for Turkish Aerospace Industries for two years, she got her Ph.D. in Business Administration with a concentration in Marketing from University of Utah, David Eccless School of Business where she worked with Professor Russell W. Belk. (She also holds BSc and Msc in Environmental Engineering, and published in the same field before getting her MBA and changing her career).

Her main research interests are at the intersections of risk discourses, consumer culture, marketplace dynamics, and technology, where she uses interpretive research tools. She published in prestigious academic outlets such as Journal of Marketing, Journal of Consumer Research, Marketing Theory, Consumption, Markets and Culture, Journal of Consumer Behavior, Advances in Consumer Research, European Advances in Consumer Research, and Handbook of Research on Digital Media and Advertising: User Generated Content Consumption.

Her main teaching interests include consumer behavior, advertising, and brand management. She has taught also at University of Utah, Universite de Nice Sophia Antipolis, American University of Beirut, and Bahcesehir University Istanbul and Silicon Valley campuses.

(Personal website: www.gulnurtumbat.com)

Education: 
  • B.S (1996), Middle East Technical University, Ankara, Turkey
  • M.S. (1999), Middle East Technical University, Ankara, Turkey
  • M.B.A. (1999), Bilkent University, Ankara, Turkey
  • Ph.D. (2005), David Eccles School of Business, University of Utah, Salt Lake City
Research Interests: 
  • Risk Marketing
  • Consumer Culture
  • Marketplace Dynamics
  • Technology

Sample Publications:

  • Coskuner-Balli, Gokcen and Gülnur Tumbat (2017) “Performative Structures, American Exceptionalism, and the Legitimation of Free Trade,” Marketing Theory, 17(1), 31-50.
  • Tumbat, Gülnur and Kent Grayson (2016), “Authority Relinquishment in Agency Relationships,” Journal of Marketing, 80, 42-59.
  • Tumbat, Gülnur and Russell W. Belk (2013), “Co-construction and Performancescapes,” Journal of Consumer Behavior, 12, 49-59.
  • Tumbat, Gülnur and Russell W. Belk (2011), “Marketplace Tensions in Extraordinary Experiences,” Journal of Consumer Research 38(7), 42-61. **Recipient of the Sid Levy Award for the Best CCT Article Based on a Dissertation, 2nd Place.
  • Tumbat, Gülnur (2011), “Co-constructing the Service Experience: Exploring The Role of Customer Emotion Management,” Marketing Theory 11(2), 187-206.
  • Belk, Russell W. and Gülnur Tumbat (2005), “The Cult of Macintosh,” Consumption, Markets, and Culture, 8(3), 205-217. **One of the most downloaded 25 articles from the Consumption, Markets & Culture during 2009-10. **The 3rd overall most cited publication from the Consumption, Markets & Culture as of 2015.
Honors and Awards: 
  • Assocation for Consumer Research Doctoral Symposium Faculty Mentor, Association for Consumer Research Conference, San Diego, CA, October 2017.
  • Advertising Education Foundation, Visiting Professor Program Fellowship @ Ogilvy & Mathers in Manhattan, New York, NY, June 2012.
  • The Sidney J. Levy Award 2nd Place for The Best Consumer Culture Theory Dissertation Article published in 2010, 2011.
  • San Francisco State University Professional Development Council Mini-Grant Award, December 2006.
  • 39th AMA-Sheth Foundation Doctoral Consortium Fellow, Texas A&M University, College Station-TX, June 2004.
  • University of Utah, David Eccles School of Business, Global Business Program Scholarship for Dissertation Research, 2004.
  • First Place People's Choice Award for the video Towards a Meaningful Identity: The (F)Utility of Lifestyle Research, ACR Film Festival, Association for Consumer Research Conference, Toronto, Canada, October 2003.
  • 12th Robert Mittelstaedt Doctoral Symposium Fellow, University of Nebraska-Lincoln, Department of Marketing, March 2003.
Professional Associations: 
  • Association for Consumer Research
  • American Marketing Association
  • Consumer Culture Theory Consortium

Ian Clark Sinapuelas, Ph.D.

Role: 
Faculty
Department: 
Marketing
Position: 
Associate Professor
Office: 
SCI 326 / DTC
Phone: 
(415) 338-6282
Office Hours: 
Spring 2020: M W 12:30 PM - 2:30 PM
Advising Duties & Hours: 
Advisor: Undergrad
Biography: 

Ian Sinapuelas was awarded a Ph.D. in marketing from Purdue University in May 2007. His teaching experience includes MBA-level marketing management at the German International Graduate School of Management and Administration in Hanover, Germany, as well as several business courses during his time at Purdue.

Education: 
  • B.S. in Mathematics (1995), Ateneo De Manila University
  • M.S. in Economics (2000), Purdue University
  • Ph.D. in Marketing (2007), Purdue University