Marketing

Subodh Bhat, Ph.D.

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Subodh Bhat is a professor of marketing teaching mainly marketing strategy and brand management to M.B.A. students. He has also been a visiting scholar at the Hong Kong University of Science and Technology.

His research interests include brands and branding, advertising, entrepreneurship, and high tech marketing. He has published several articles in journals such as the Journal of Marketing Research, Journal of Advertising, Journal of Consumer Marketing, and the Journal of Marketing Theory and Practice.

Role: 
Faculty
Department: 
Position: 
Professor
Office: 
SCI 312/DTC 624
Phone: 
(415) 817-4399
Office Hours: 
MW 4:15 PM - 6:15 PM at DTC
Advising Duties & Hours: 
Advisor: Undergrad/Grad
Terminal Degree: 
Ph.D.
Education: 
  • Ph.D. in Marketing with an emphasis in Statistics (1992), University of Georgia
Research Interests: 
  • Brand Management
  • Controversial Advertising
  • Advertising Effects
  • Marketing Strategy
  • Entrepreneurship
Professional Associations: 
  • Member, Editorial Advisory Board, Journal of Advertising (2009 - 2016)

Neil Cohen, B.S.

Neil Cohen has been creating, building and managing brands for established global companies like Sega, Hilton, Arby.

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Role: 
Faculty
Department: 
Position: 
Lecturer
Office: 
SCI 312
Phone: 
(415) 338-1107
Office Hours: 
M 6:00 PM - 6:55 PM & by appointment (always suggested to make an appointment)
Advising Duties & Hours: 
None
Terminal Degree: 
B.S.
Education: 
  • B.S. (1980), University of Florida
Research Interests: 
  • Brand Strategy

Veronika Papyrina, Ph.D.

Veronika Papyrina received her Ph.D. in business administration with an area of specialization in marketing from the R. Ivey School of Business at the University of Western Ontario.

Her teaching experience includes two years teaching marketing for administrative and commercial studies at Kings College University of Western Ontario in Canada, and one year at the High Institute of Management in her native Moscow, where she taught social and political environment of business.

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Role: 
Faculty
Department: 
Position: 
Associate Professor
Office: 
SCI 343
Phone: 
(415) 338-6291
Office Hours: 
TTh 9:00 AM – 9:30 AM, 12:30 PM – 2:00 PM and by appointment
Advising Duties & Hours: 
Advisor: Undergrad
Terminal Degree: 
Ph.D.
Education: 
  • Ph.D. in Business Administration with an area of specialization in Marketing, R. Ivey School of Business at the University of Western Ontario

Foo-Nin Ho, Ph.D.

Foo-Nin Ho has been a professor of marketing at San Francisco State University since 1993. He received his Ph.D. from the University of Mississippi and his teaching interests include marketing research and consumer behavior. Currently, Professor Ho teaches both graduate and undergraduate marketing research and consumer behavior.

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Role: 
Faculty
Department: 
Position: 
Professor, Department Chair
Office: 
SCI 313
Phone: 
(415) 338-6287
Office Hours: 
TW 1:00 PM - 4:00 PM
Advising Duties & Hours: 
Advisor: Undergrad
Terminal Degree: 
Ph.D.
Email: 
Education: 
  • Ph.D., University of Mississippi

Bruce Robertson, Ph.D.

Bruce Robertson joined us in fall 2001 as an assistant professor. He received his Ph.D. from the University of Cincinnati where he taught Internet marketing and marketing strategy. His research interests include the effects of incorporating new information into existing knowledge structures and how the process affects our perceptions.

In addition, Professor Robertson has worked with the financial services industry at the national level developing research priorities and using social network analysis to help understand sales manager performance.

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Role: 
Faculty
Department: 
Position: 
Associate Professor
Office: 
SCI 373
Phone: 
(415) 338-6288
Office Hours: 
TTh 11:15 AM - 1:15 PM
Advising Duties & Hours: 
Advisor: Undergrad
Terminal Degree: 
Ph.D.
Education: 
  • B.B.A. (1984), University of Toledo
  • M.B.A. (1996), University of Toledo
  • Ph.D. (2001), University of Cincinnati
Honors and Awards: 
  • Academy of Marketing Science "Outstanding Marketing Teacher Award" 2011.