Professor Yikuan Lee is an associate professor in the International Business department at San Francisco State University.
Before joining SF State, she held a visiting assistant professor position in the Marketing & Supply Chain department at Michigan State University.
Her research interests include commercialization of innovative products, network effects, new product development, and strategic marketing management in high technology arenas. Much of her work focus on how firms integrate marketing and technology competences.
She received the Best Dissertation Award and the Best Paper Award at the 1999 Product Development and Management Association (PDMA) International Conference. She also won the 2000 Edl and Edith Darger Dissertation Prize in Management in recognition of outstanding academic achievement.
She has published in Journal of Product Innovation Management and Journal of the Academy of Marketing Science.