Marketing professors co-author a study that links shoppers to sports athletes

A new study by Marketing Professors Kathy O'Donnell and Judi Strebel and Queensland University of Technology Business School Professor Gary Mortimer has identified a unique "sports shopper" profile, whose motivations and behaviors relate directly to that of a sports athlete. Brisbane Times, 11/01/2015

Related Stories

  • SF State professors Kathleen O'Donnell, associate dean of the School of Business, and Judi Strebel, chair of the marketing department, recently published research that defines what it means to be a "sport shopper."  Huffington Post, 12/14/2015