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Decision Sciences professors' research examines cutting edge of online advertising

News + Events : Decision Sciences professors' research examines cutting edge of online advertising

04/17/2012

SF State scientists are leading the search for valuable knowledge about Internet advertising, an industry that is barely a decade old but now worth $12 billion in the U.S. alone.

Özgür Özlük and Susan Cholette, both associate professors of decision sciences, recently published an article in the Journal of Optimization Theory and Applications that found advertisers' widely accepted practice of setting a strict daily budget could be greatly harming their sales.

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