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SF State researchers examine influence of Super Bowl ads

News + Events : SF State researchers examine influence of Super Bowl ads

02/10/2012

"Last year the automotive industry was the big story, with many analysts considering this a signal that the economy was starting to turn around, and sure enough automotive sales in 2011 over 2010 increased 10.3 percent," said Professor of Marketing Kathy O'Donnell, who has followed Super Bowl ads for more than 20 years.

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