Marketing Professor Sanjit Sengupta publishes case study
News + Events : Marketing Professor Sanjit Sengupta publishes case study
01/23/2012
Round two: repositioning the Tata Nano, a case study coathuroed by Marketing Professor Sanjit Sengupta was published in Emerald, (2011)
The purpose of the case study is to train business students and executives to make long-term strategic decisions.
