College of Business {College of Business}

Image: Photos of SF State students

Marketing Professor Sanjit Sengupta publishes case study

News + Events : Marketing Professor Sanjit Sengupta publishes case study

01/23/2012

Round two: repositioning the Tata Nano, a case study coathuroed by Marketing Professor Sanjit Sengupta was published in Emerald, (2011)

The purpose of the case study is to train business students and executives to make long-term strategic decisions.


Share this story:

SF State Home