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Marketing Professor Sanjit Sengupta in the News

News + Events : Marketing Professor Sanjit Sengupta in the News

10/05/2011

Professor of Marketing Sanjit Sengupta comments on the Netflix rebranding and new pricing.

"The explanation provided by Hastings in separating the two services into separate business units makes elegant sense to business executives and students but not to all consumers," said Sengupta, the co-author of "Marketing of High-Technology Products and Innovations." CNN, 09/20/2011


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