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Associate Dean of the College of Business and Professor of Marketing Kathy O’Donnell discusses the use of same-sex couples in advertising

News + Events : Associate Dean of the College of Business and Professor of Marketing Kathy O’Donnell discusses the use of same-sex couples in advertising

04/17/2014

“I think it’s a really smart strategy. The kind of customers that you would lose over something like this, maybe it’s best that they go somewhere else anyway,” said Kathy O’Donnell, professor of marketing at San Francisco State University. Buzzfeed: LGBT 4/10/14

 


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