Marketing Professor Bruce Robertson discusses rise of Super Bowl ads
News + Events : Marketing Professor Bruce Robertson discusses rise of Super Bowl ads
Super Bowl advertisements have become a national pastime unto themselves, and Associate Professor of Marketing Bruce Robertson says that trend can be traced to two concurrent developments in the late 1970s: the availability of cable television and the National Football League's rise to prominence. Read the full SF State story.
Assistant Professor of Marketing Bruce Robertson discusses how the Super Bowl became the most important event of the year for advertisers. KGO-TV 01/27/2013