Marketing Professor Minu Kumar to co-chair PDMA Academic Research Forum
News + Events : Marketing Professor Minu Kumar to co-chair PDMA Academic Research Forum
Professor Barry Bayus from University of North Carolina at Chapel Hill and Marketing Professor Minu Kumar are co-chairs of the Academic Research Forum for the Product Development Management Association's Annual conference to be held in Phoenix, Ariz., October 26–30, 2013.
The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals, and hosts one of the largest conferences for product development professionals. PDMA also publishes the Journal of Product Innovation Management.
Both Professor Bayus and Professor Kumar are responsible for the editorial work, decision making on the manuscripts accepted and rejected (based on blind reviews), inviting guest speakers, and for setting the conference program.