College of Business {College of Business}

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If I want you to like me, should I be like you or unlike you?

News + Events : If I want you to like me, should I be like you or unlike you?

12/13/2012

Assistant Professor of Marketing Veronika Papyrina examines how social influences drive consumers to buy products that help them conform with or appear distinct within social groups. 4 Hoteliers, 12/13/2012


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