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Serving base-of-the-pyramid markets: meeting real needs through a customized approach

News + Events : Serving base-of-the-pyramid markets: meeting real needs through a customized approach

10/31/2012

Article by Marketing Professor Sanjit Sengupta and his co-authors, Jakki Mohr and Stanley Sater, has been published in the Journal of Business Strategy, Volume 33, Issue 6 (2012), pages 4-14.


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