Serving base-of-the-pyramid markets: meeting real needs through a customized approach
News + Events : Serving base-of-the-pyramid markets: meeting real needs through a customized approach
10/31/2012
Article by Marketing Professor Sanjit Sengupta and his co-authors, Jakki Mohr and Stanley Sater, has been published in the Journal of Business Strategy, Volume 33, Issue 6 (2012), pages 4-14.
