Marketing lecturer Jan Ahrens in the News
News + Events : Marketing lecturer Jan Ahrens in the News
Jan Ahrens, lecturer in the marketing department, is the coauthor of "A Content Analysis of Registration Processes on Websites: How Advertisers Gather Information to Customize Marketing Communications" with James R. Coyle, Miami University.
The article analyzes the reasons why proper implementation and design of registration pages is a crucial consideration in the development of websites through the comparison of the registration processes established by large and small websites, as well as websites of pure play companies versus click-and-mortar companies. Journal of Interactive Advertising, Vol 11, No 2, Spring 2011