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Marketing Professor Subodh Bhat in the News

News + Events : Marketing Professor Subodh Bhat in the News

03/03/2011

Are local armed insurgencies affecting your company's stock price? Don't bother communicating intellectual capital to investors in visual or numerical formats.

Communicating corporate parent brand heritage does nothing for a spin-off's stock valuation, according to a recent study by Subodh Bhat, professor of marketing. Business Insider 03/03/2011

 


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