Associate Professor of Marketing Subin Im selected as 2010 Fulbright Scholar
News + Events : Associate Professor of Marketing Subin Im selected as 2010 Fulbright Scholar
Associate Professor of Marketing Subin Im was selected as a 2010 Fulbright Scholar to conduct research and teach in South Korea. Subin Im's research focuses on cultural influences. A leading scholar on marketing creativity and innovation, he is teaching and conducting research at Sogang University in South Korea until June 2011.
Sponsored by the U.S. Department of State and managed by the Council for International Exchange of Scholars (CIES), the Fulbright Scholars Program links exceptional academic professionals with foreign organizations in need of their expertise. According to the Chronicle of Higher Education, SF State tops the national list of Master's institutions in the number of Fulbrights awarded this academic year.
A native of Korea who earned graduate degrees in the U.S., Im often travels to Korea and Japan to study how cultural influences help to build and manage creative teams, particularly those that are involved in the development of new products and innovations. He hopes his research in Korea will allow him to build a theoretical model and provide examples that show how firms in Korea and the U.S. manage cultural factors to influence the design and development of new product ideas. He began the Fulbright Fellowship in September, just in time to be part of the 60th anniversary celebration of the Fulbright program in Korea. "About 500 Fulbright recipients were there," Im said. "I was honored to meet former and current cabinet members, senators, lawyers, doctors and other scholars as well as Mrs. Harriet Mayor Fulbright, a wife of the late J. William Fulbright, (the former senator from Arkansas who established the Fulbright Fellowships in 1946)."