Resources

What Is Marketing? 

Excerpts from Associate Professor of Marketing Bruce Roberts' new book

"The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large (2013)."

How to get a Job 

"Employers are looking for experienced people who can hit the ground running and be effective with minimal supervision... The best evidence that you can do a job well is that you have already done that job." 

Product 

"From a marketing perspective, a product is a bundle of tangible and intangible attributes that provide value to customers in exchange for money (or something else of value)."

Promotion

"Promotion, or marketing communication, involves all of the communication to support the marketing program. Promotions plays many roles in implementing a marketing strategy." 

Price

"From a business perspective, price is the amount of money or other consideration, which is offered for a product or other desired outcome."