The program prepares a student for career opportunities in business firms, non-profit organizations or governmental agencies.
The combination of graduate work and specific job experience can lead to staff or line positions in general marketing, sales, Internet marketing, advertising, new product development, retail management, and marketing research.
Master of Business Administration (MBA)
The MBA is a highly structured (five 800-level courses are predetermined) and broadly based degree designed to prepare students for career opportunities in business firms, non-profit organizations, or governmental agencies. Limited specialization and elective graduate courses, all at the 800 level, should be selected, upon advisement, from the graduate course listing for the College of Business.
Graduate Certificate in Marketing in the Digital Economy
This graduate certificate is available to currently enrolled MBA students who desire to specialize in Marketing, or to members of the community (with a 4-year Bachelor’s degree and a GPA of 3.0 or higher) who wish to take a three-course sequence of graduate courses in marketing. The specialization will be documented on the academic transcript.
For more information on MBA and MSBA programs, see College of Business: Graduate Programs.