Graduate Certificate in Marketing in the Digital Economy

MBA/MSA/MSBA students who complete the three-course sequence of MKTG 820 Digital Marketing, MKTG 885 Marketing of High-Technology Products and Services, and MKTG 886 Marketing Analytics can get this certificate, which provides evidence of specialization on the academic transcript. MBA/MSA/MSBA students do not need to apply for entry into the certificate, they just need to complete the required courses.

This certificate is also available to individuals who have a 4-year Bachelor's degree with a 3.0 GPA and knowledge of Principles of Marketing as supported by coursework taken within the past 7 years. Interested persons need to complete and submit an online application.

To learn more about this certificate program or individual courses, contact one of the faculty advisors below or email the Graduate Business Programs office.

To receive the certificate, students would take the required courses and upon completion, pay the certificate approved program fee (this may be done online) and submit the completed certificate application form to Christopher Kingston by email (cak@sfsu.edu). 

Faculty Advisers

  • Subodh Bhat
  • Sanjit Sengupta
  • Ian Sinapuelas
  • Gulnur Tumbat