MBA Emphasis in Marketing

Marketing is the business function tasked with attracting, retaining and growing customers. To do this effectively, marketers need to research customer needs, target the right customers, and then offer them value with the right combination of product, price, place and promotion.

Marketing is widely applicable to employees, organizations and ordinary people: everybody has a client, and if you serve them well, this will result in positive outcomes. There are many sub-functions of marketing which need to be staffed with people who have marketing knowledge and skills: advertising, branding, channel management, customer relationship management, data analytics, marketing research, pricing, public relations, and sales, to name a few. Marketing tasks typically involve a blend of creativity and analysis. Both large and small organizations, for profit and non-profit organizations, need marketers to manage these sub-functions.

Annual income for entry-level marketing positions range from $50-$55K[1]. Graduates of our MBA program who specialize in marketing work for organizations such as Apple, Clif Bar, Clorox, Hewlett Packard, Kaiser Permanente, Samsung, and many small start-ups and non-profit organizations.

In addition to the foundation requirements, students in the MBA Emphasis in Marketing take MKTG 860 plus any three 800-level electives with a MKTG prefix.

Core Courses

  • MKTG 860 Strategic Marketing
  • MKTG 875 Brand Management
  • MKTG 861 Consumer Behavior
  • MKTG 864 Marketing Research
  • MKTG 888 New Product Development and Management
  • MKTG 885 Marketing of High-Technology Products and Services

Faculty Advisers

  • Subodh Bhat
  • Sanjit Sengupta

[1] Salary.com