Subodh Bhat, Ph.D.

Subodh Bhat is a professor of marketing teaching mainly marketing strategy and brand management to M.B.A. students. He has also been a visiting scholar at the Hong Kong University of Science and Technology.

His research interests include brands and branding, advertising, entrepreneurship, and high tech marketing. He has published several articles in journals such as the Journal of Marketing Research, Journal of Advertising, Journal of Consumer Marketing, and the Journal of Marketing Theory and Practice.

Education: 

• Ph.D. in Marketing with an emphasis in Statistics (1992), University of Georgia

Research Interests: 

• Brand Management
• Controversial Advertising
• Advertising Effects
• Marketing Strategy
• Entrepreneurship

Professional Associations: 

• Member, Editorial Advisory Board, Journal of Advertising (2009 - 2016)