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The Moderating Role of Personality Traits on Propensity to Stay with a Service Provider

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Minu Kumar

Contribution Title

The Moderating Role of Personality Traits on Propensity to Stay with a Service Provider

Conference

Proceedings of Society for Marketing Advances

Year

2004

Description

Complete Citation

Tandoh (Adjei), Mavis, Minu Kumar, and Victoria D. Bush (2004) “The Moderating Role of Personality Traits on Propensity to Stay with a Service Provider,” Proceedings of Society for Marketing Advances, Florida.

Website

See Faculty: Minu Kumar

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