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Marketing of Museums. Targets, Strategies, Actions.

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Anne Koch

Contribution Title

Marketing of Museums. Targets, Strategies, Actions.

Publication

The German title is: Museumsmarketing. Ziele, Strategien, Massnahmen.

Co-author

Year

2002

Description

Complete Citation

Koch, A. (2002): Ziele, Strategien, Massnahmen, Bielefeld: Transcript Edition, pp.1-265.

Website

See Faculty: Anne Koch

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