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The Effects of Parent Brand Experience, Variety Seeking, and Consumer Innovativeness on Line Extension Trial

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Ian Clark Sinapuelas

Contribution Title

The Effects of Parent Brand Experience, Variety Seeking, and Consumer Innovativeness on Line Extension Trial

Conference

Proceedings of the 2010 American Marketing Association Conference

Year

2010

Description

Complete Citation

Website

See Faculty: Ian Clark Sinapuelas

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