The Effects of Parent Brand Experience, Variety Seeking, and Consumer Innovativeness on Line Extension Trial
Directory : Faculty : Intellectual Contributions
Intellectual Contribution by Ian Clark Sinapuelas
Contribution Title
The Effects of Parent Brand Experience, Variety Seeking, and Consumer Innovativeness on Line Extension Trial
Conference
Proceedings of the 2010 American Marketing Association Conference
Year
2010
Description
Complete Citation
Website
See Faculty: Ian Clark Sinapuelas
