College of Business {College of Business}

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Do Supermarket Me-Too Brands Price Lower Than the Feature Pioneer?

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Ian Clark Sinapuelas

Contribution Title

Do Supermarket Me-Too Brands Price Lower Than the Feature Pioneer?

Publication

Journal of Product and Brand Management

Co-author

William T. Robinson

Year

2012

Description

Complete Citation

Website

See Faculty: Ian Clark Sinapuelas

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